Brand Tone

Passionate, energetic, emotive, visionary, boundary-pushing, community-focused, creative, stylish, individualistic, quality-conscious, modern, and expressive.

Brand Values

• •Self-Expression
• •Creativity & Originality
• •Quality
• •Community
• •Passion
• •Sustainability

Best Practices

• •Understand Your Audience Deeply: Tailor the passionate and creative tone to resonate with fans of EDM/Progressive House and individuals interested in unique, expressive merchandise.
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more visual on Instagram, more direct on email), the core passionate, creative, and expressive tone should be recognizable everywhere, from the website to social media captions to customer service interactions.
• •Storytelling for Connection: Share the story behind the music, the inspiration for designs, and the journey of Comofex.
• •This humanizes the brand and deepens the emotional connection with the audience, reinforcing the passionate and creative values.
• •Ensure everyone creating content is aligned.

Social Perception

A creative brand that values self-expression and individuality, connecting with fans on a profound level through emotive music and unique, high-quality merchandise. It is also commited to sustainability.

Copy Examples

• •Fashion is a powerful form of self-expression.
• •Showcase your individuality with our unique designs.
• •Experience music that tells stories and evokes emotions.
• •Join our community of like-minded individuals who appreciate finer details.
• •Explore our thoughtfully designed items that resonate with originality.