Brand Tone

Caring & Attentive, Aspirational & Enhancing, Trustworthy & Committed, Friendly & Welcoming

Brand Values

• •Customer Delight
• •Quality & Style
• •Female Empowerment/Well-being
• •Excellence
• •Dedication & Commitment
• •Positive Intent

Best Practices

• •Use language that is caring, attentive, and considerate of the female audience.
• •Incorporate aspirational language that aims to enhance the customer's lifestyle or well-being.
• •Build trust by highlighting commitment, dedication, and excellence.
• •Maintain a friendly and welcoming tone, being direct and approachable.
• •Focus on delighting customers, emphasizing quality, style, and female empowerment.

Social Perception

A brand that is deeply considerate of its female audience, offering quality products that enhance their lifestyle and well-being. It aims to be seen as trustworthy, committed to excellence, and friendly.

Copy Examples

• •At Tharen, every detail is designed to create an environment where every woman feels special and valued.
• •We are committed to providing a carefully curated selection of quality products with style.
• •Our tireless dedication ensures unwavering confidence in every purchase.
• •Hello, we are the Tharen store, dedicated to delighting our customers with our offerings.
• •Experience the difference of a brand with a constant commitment to excellence in both product and shopping experience.