Brand Tone

Welcoming, encouraging, passionate, reliable, and community-focused.

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Community Support
• •Customer Focus & Personal Service
• •Passion for Craft
• •Reliability

Best Practices

• •Reinforce the 'we're here to help' message in all customer interactions.
• •Share the founder's story and passion behind the brand to build connection.
• •Highlight the quality of materials and craftsmanship.
• •Emphasize fast shipping and reliable service.
• •Showcase customer creations and foster a sense of community.

Social Perception

A supportive and reliable partner for crafters, known for quality materials, fast delivery, and helpful customer service. A relatable and trustworthy brand built on passion and community.

Copy Examples

• •Welcome to JAC's Fabrics and Crafts, your trusted UK-based online store for quality fabrics and crafting supplies! We're here to help you every step of the way.
• •Founded by a passionate mother and creative entrepreneur, JAC's Fabrics and Crafts is rooted in a love for handmade crafts and supporting the creative community.
• •Explore our carefully selected fabric collections and custom handmade kits, designed for all skill levels.
• •Join 'The Creative Corner' and 'Made with JAC' to share your creations and connect with fellow crafters!
• •Enjoy fast UK shipping and secure payment options when you shop with us. We're a verified UK business.