Brand Tone

Professional, innovative, and trustworthy, with a focus on patient well-being and ethical conduct.

Brand Values

• •Quality & Efficacy
• •Innovation
• •Patient Well-being
• •Integrity & Ethics
• •Partnership with Healthcare Professionals

Best Practices

• •Focus on patient well-being and improved quality of life when discussing products.
• •Highlight the innovative aspects of Zimmer Biomet's technology and solutions.
• •Emphasize the commitment to ethical practices and compliance to build trust.
• •Showcase partnerships with healthcare professionals and the support provided.
• •Address past negative press by highlighting current ethical practices and transparency.

Social Perception

Zimmer Biomet aims to be perceived as a leader in orthopedic innovation, committed to ethical practices, quality, and improving patients' lives. The goal is to reinforce the brand's global reputation while addressing and overcoming any lingering concerns from past controversies through transparency and a demonstrated commitment to ethical conduct.

Copy Examples

• •"Zimmer Biomet is dedicated to advancing orthopedic solutions that improve patient outcomes and enhance quality of life."
• •"Our innovative technologies are designed to empower surgeons and healthcare professionals with the tools they need to deliver exceptional care."
• •"At Zimmer Biomet, we uphold the highest standards of ethical conduct and compliance, ensuring integrity in all our operations."
• •"Partnering with healthcare providers to provide comprehensive training and support for our cutting-edge orthopedic solutions."
• •"With a long history of innovation and a commitment to patient well-being, Zimmer Biomet is a trusted leader in the orthopedic industry."