Brand Tone

Direct & Informative, Value-Oriented/Price-Conscious, Community-Engaged (on TikTok), No-Nonsense

Brand Values

• •Affordability/Accessibility: Providing high-quality supplements at fair prices so they are accessible to everyone is a stated core value.
• •Quality: Despite the focus on price, they emphasize using "high-quality ingredients."
• •Transparency/Honesty: Implied through their "no-nonsense" approach to supplements and sharing lab results (mentioned in a TikTok video).
• •Effectiveness: Focus on "proven supplements" that deliver results for athletes.

Best Practices

• •Focus on Value & Quality Equally: Always highlight both the affordability and the high-quality nature of the ingredients/products. Avoid sounding "cheap" by emphasizing the quality aspect.
• •Be Direct and Clear: Use straightforward language. Avoid excessive jargon or hype. Get straight to the benefits and what the product does.
• •Speak to the Athlete's Goals: Frame copy around achieving fitness goals (muscle gain, energy, recovery, performance) and how the products support these aspirations affordably.
• •Maintain a Confident but Humble Approach: Be confident in the products' quality and effectiveness, but avoid arrogance. The "born from a problem" story helps maintain a relatable and customer-centric feel.
• •Incorporate Social Proof Authentically: Use genuine customer testimonials and reviews that reflect the brand's values of price, quality, and effectiveness. Highlight phrases from reviews that resonate with the "no-nonsense, good value" message.

Social Perception

Positive for Price/Quality, Good Product Performance (Generally), Some Product Inconsistencies, Appreciation for "No-Nonsense" Approach, Stock Issues for Popular Products

Copy Examples

• •Headline: "Premium Fuel, Sensible Price. Why Pay More?" Body: "At 17 Nutrition, we believe everyone deserves access to top-quality sports supplements without breaking the bank. Our [Product Name] delivers the [Benefit 1] and [Benefit 2] you need to crush your goals. High-quality ingredients, honest prices. That's our promise."
• •Headline: "Stop Wasting Money on Hype. Invest in Results." Body: "Tired of overpaying for fancy labels and 'miracle' ingredients? 17 Nutrition focuses on what works. Our [Product Name] is packed with proven [Key Ingredient] to support [Specific Goal, e.g., muscle recovery, energy boost]. Fuel your ambition affordably."
• •Headline: "Your Strongest Self Starts Here. (Without Emptying Your Wallet)." Body: "Unlock your potential with 17 Nutrition's [Product Name]. Formulated for serious athletes who demand quality and value. Experience [Benefit, e.g., explosive energy, faster recovery] and see the difference. Get the good stuff, keep your cash."
• •Social Media Post (TikTok/Instagram): (Video showing product in use, upbeat music) Caption: "Fueling your gains shouldn't drain your bank account! 💪 Our [Product Name] is packed with high-quality [Key Ingredient] for just [Price]. Taste the difference, feel the power, love the price! #17Nutrition #AffordableSupplements #FitnessJourney #GymLife #NoNonsenseNutrition"
• •Product Page Snippet (under "Why Choose Us?"): We get it. You work hard for your results and your money. That's why 17 Nutrition was born: to provide effective, no-nonsense supplements that deliver real value. High-quality ingredients, transparent formulas, and prices that make sense. Fuel your performance the smart way.