Brand Tone

Knowledgeable & Authoritative, Traditional & Established, Quality-Focused, Approachable & Family-Oriented, Value-Driven (Subtly)

Brand Values

• •Expertise & Heritage
• •Quality & Craftsmanship
• •Customer Focus & Service
• •Authenticity & Trust
• •Adaptability & Modernization

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in mentions of their long history, multi-generational experience, and deep knowledge of rugs. Use phrases like "Decades of Expertise," "Family Tradition," "Masterfully Sourced."
• •Highlight Quality and Uniqueness: Use descriptive language that conveys the superior craftsmanship, materials, and the special nature of their inventory (e.g., "hand-knotted," "one-of-a-kind," "curated collection," "finest materials").
• •Maintain an Educated yet Approachable Voice: Share knowledge and insights about rugs in a way that is informative but not condescending. Position the brand as a helpful expert guide.
• •Showcase Customer-Centric Services: When writing about cleaning, repair, or appraisals, focus on the care, trust, and preservation of the customer's valuable items.
• •Balance Tradition with Modern Relevance: Acknowledge the timeless appeal of traditional rugs while also showcasing contemporary options and the brand's understanding of current design trends, reflecting the "fresh perspective" Nora Haroonian brings.

Social Perception

A Specialist Retailer, A Long-Standing, Reputable Business, Providers of Quality Products, Knowledgeable Resource

Copy Examples

• •Headline: More Than a Rug. A Legacy Woven for Your Home. Body: For over 40 years and across four generations, The Rug Warehouse has brought the world's finest, hand-picked rugs to Los Angeles. Discover timeless quality and enduring style, curated with unparalleled expertise. (Tone: Traditional, Quality-Focused, Authoritative)
• •Headline: Find Your Unique Story. Woven In Every Thread. Body: Your space is personal. Your rug should be too. Explore our collection of one-of-a-kind Oriental, Persian, and contemporary rugs, each with its own history and character. Let our family help yours find the perfect piece. (Tone: Approachable, Quality-Focused, Emphasizing Uniqueness)
• •Headline: Expert Care for Cherished Rugs. Body: From intricate repairs to deep cleaning that revives, trust The Rug Warehouse's decades of expertise to preserve the beauty and life of your treasured rugs. We treat every piece as if it were our own. (Tone: Knowledgeable, Trustworthy, Service-Oriented)
• •Headline: The Intersection of Tradition and Today's Design. Body: At The Rug Warehouse, we honor the art of traditional rug making while embracing contemporary aesthetics. Our curated selection offers the best of both worlds, ensuring you'll find a rug that’s both timeless and perfectly now. (Tone: Authoritative, Adaptable, Quality-Focused)
• •Headline: Invest in Art You Can Walk On. Body: Beyond floor coverings, our rugs are handcrafted investments in beauty and quality. With direct sourcing and our Best Price Guarantee, experience the enduring value of a genuine Rug Warehouse piece. (Tone: Quality-Focused, Value-Driven (subtly), Authoritative)