Brand Tone

Value-Oriented, Reassuring, Trust-Seeking, Service-Oriented

Brand Values

• •Affordability/Value
• •Convenience
• •Customer Satisfaction
• •Security
• •Quality

Best Practices

• •Consistently Highlight Core Value Propositions: Ensure that messages about value (good prices, outlet), convenience (wide selection, free shipping), and security (safe shopping) are woven into copy across different platforms and communications.
• •Focus on the Customer's Needs and Satisfaction: Frame copy around how the products and the shopping experience benefit the customer ("atender às suas necessidades e proporcionar satisfação"
• •Use clear and concise language. Avoid overly technical terms or jargon that the average customer may not understand.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Optimize copy for search engines by including relevant keywords related to the products and target audience.

Social Perception

A reliable online outlet that provides affordable, high-quality products with a focus on customer satisfaction and secure transactions.

Copy Examples

• •"FRETE GRÁTIS PARA TODO O BRASIL" (Free shipping to all of Brazil)
• •"Compra Segura" (Secure Purchase)
• •"melhores preços" (best prices)
• •Developed to meet your needs and provide satisfaction and security by delivering products of the highest quality in the best possible way!
• •"satisfação e segurança" (satisfaction and security)