Brand Tone

Passionate & Enthusiastic, Educational & Informative, Friendly & Approachable, Authentic & Artisanal, Empathetic & Solution-Oriented

Brand Values

• •Health & Wellbeing
• •Authenticity & Tradition
• •Quality
• •Convenience & Simplicity
• •Flavor & Enjoyment
• •Community
• •Customer Care

Best Practices

• •Always Emphasize Passion and Authenticity: Use language that conveys genuine enthusiasm for fermentation, health, and traditional methods. Words like "lovingly crafted," "artisanal," "authentic," and "passion" reinforce this.
• •Educate Gently, Don't Preach: Share the benefits of fermented foods in an accessible and informative way. Avoid overly technical jargon unless explained simply. Focus on how the products solve customer problems (e.g., saving time, improving digestion).
• •Maintain a Friendly and Inclusive Voice: Use "you" and "we" to create a direct connection. Incorporate welcoming language, especially when promoting community aspects like the FrizzoClub. Emojis can be used where appropriate (like on social media) to enhance friendliness.
• •Highlight Sensory Details and Benefits: Go beyond just listing ingredients. Describe the "surprising flavors," "crunch," "tang," and the feeling of "wellbeing" or "vitality" the products bring. Connect features (e.g., "probiotics") to benefits (e.g., "happy digestion," "more energy").
• •Be Consistent Across All Channels: Ensure the tone used on the website, blog, social media, email newsletters, and even product packaging is aligned. This builds a strong, recognizable brand personality. Regularly review content to check for consistency.

Social Perception

Positive, Problem-Solver, Trustworthy, Innovative yet Traditional

Copy Examples

• •Headline: Tired of Bland? Unleash a World of Flavor & Goodness with FermentoTutto! Body: Juggling a busy life shouldn't mean sacrificing taste or health. Our artisanal fermented SuperVeggies are lovingly crafted to bring a burst of excitement and gut-loving probiotics to your plate in just 30 seconds. Rediscover the joy of truly vibrant food. #FermentoTutto #HealthyEatingMadeEasy
• •Headline: Your Gut Will Thank You! (And Your Taste Buds Too!) Body: Meet your new kitchen superhero: FermentoTutto's fermented delights! Packed with natural probiotics and bursting with authentic, complex flavors, they're the secret weapon for delicious, stress-free meals. Say goodbye to boring, hello to 'Frizzo'! Learn more about the magic of fermentation on our blog! [Link to blog] #HappyGutHappyLife #ArtisanalGoodness
• •Headline: Join the FrizzoClub! Where Flavor Meets Fantastic People. Body: Love kimchi, real sauerkraut, and that amazing fizzy feeling of truly live foods? You've found your tribe! Join our FrizzoClub for exclusive recipes, special offers, and a community passionate about delicious, healthy fermented foods. Sign up today and get 5 quick fermented recipes to start your journey! [Link to FrizzoClub] #FermentedCommunity #TasteTheTradition
• •Headline: From Our Kitchen to Yours: The FermentoTutto Promise. Body: We pour our passion into every jar. At FermentoTutto, it’s all about real food, traditional methods, and zero compromises. Just pure, fermented goodness that saves you time and makes every meal special. Experience the difference artisanal makes. #HandcraftedHealth #SimplyDelicious
• •Headline: Unlock SuperMeals in Seconds! ⏰ Body: Work, family, life – it’s a whirlwind! But your meals don’t have to suffer. With FermentoTutto’s SuperJars, you’re just 30 seconds away from adding incredible taste and powerful nutrients to any dish. Less stress, more 'mmm'! What will you create today? #QuickWins #FermentedFoods #EatWellLiveWell