Brand Tone

Youthful, Trendy, Benefit-Oriented, Direct, Informative, Slightly Playful

Brand Values

• •Effectiveness & Results
• •Self-Care & Well-being
• •Innovation & Modernity
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Maintain a consistent tone across all channels, adapting slightly for platform nuances (e.g., TikTok vs. product pages).
• •Focus on the benefits of achieving radiant skin and promoting self-care.
• •Use youthful and trendy language, especially on social media, while remaining informative on product pages.
• •Incorporate customer testimonials and reviews to build trust and showcase product effectiveness.
• •Highlight the innovative and modern aspects of the brand's products, such as the 6-in-1 cleansing brush.

Social Perception

Purenin is perceived as a modern, effective, and customer-focused skincare brand that offers innovative solutions for achieving radiant skin. It is seen as trendy and engaging, particularly among younger audiences, due to its active presence on platforms like TikTok and Instagram.

Copy Examples

• •Purenin ist dein ultimatives Ziel für strahlende Haut und zeitlose Schönheit (Purenin is your ultimate destination for radiant skin and timeless beauty).
• •Get Ready With Me (GRWM) videos showcasing the PureCleanse brush.
• •TikTok videos highlighting 'strahlende Haut' (radiant skin) and free shipping.
• •Amazon.de listing highlighting 5-star reviews and quick customer service.
• •Website reviews section showcasing improved skin texture, reduced acne, and ease of use.