Brand Tone

Exclusive and In-the-Know, Trendy and Current, Direct and Sales-Oriented, Confident and Authoritative, Approachable and Community-Focused

Brand Values

• •Authenticity
• •Exclusivity & Desirability
• •Customer Connection & Service
• •Trend Leadership
• •Quality (in product sourcing)

Best Practices

• •Develop a "Brand Voice Chart": Clearly define your brand's personality traits (e.g., exclusive, trendy, confident, approachable). For each trait, list "Do's" (words, phrases, style examples to use) and "Don'ts" (words, phrases, tones to avoid). For Hoodlums UK, "Do" might include current slang, confident assertions of exclusivity. "Don't" might include overly formal language or generic retail phrases.
• •Know Your Audience Intimately: Understand the language, slang, and cultural references of the streetwear community. Use terminology that resonates authentically (e.g., "plug," "cop," "fire," "cooked"). Stay updated on trends within this culture.
• •Consistency Across All Channels: Ensure the tone used on TikTok matches the tone on Instagram, the website, and in email communications. While the format may differ, the core personality should remain the same. Use similar hashtags and keywords where appropriate.
• •Prioritize Authenticity in Messaging: Back up claims of exclusivity and authenticity with clear sourcing information (as Hoodlums UK does by mentioning official retailers). Avoid hype that can't be substantiated, as this can damage trust within a discerning community.
• •Train and Empower Your Team: Anyone creating content or interacting with customers (especially on social media like Instagram DMs, as Hoodlums UK utilizes) should be thoroughly familiar with the brand tone and values. Provide guidelines and examples to ensure everyone speaks with one consistent voice.

Social Perception

The perception Hoodlums UK aims to cultivate among its target audience (streetwear and sneaker enthusiasts) is that of a reliable and trendy source for exclusive and authentic items. They want to be seen as an insider "plug" that provides access to desirable fashion. Their social media engagement and community-building narrative suggest they want to be perceived as connected to and understanding of their customers' passion for streetwear culture.

Copy Examples

• •Heads up, fam. 🔥 The [Sneaker Name & Model] just landed. Pure fire, 100% legit. You know these won't hang around. Cop yours before they're history. Link in bio. #HoodlumsUK #SneakerPlug #ExclusiveDrop #[SneakerBrand]
• •This fit? Next level. 🥶 Essentials hoodie just dropped in fresh colourways. Get the look before it sells out. Shop via IG or hit the site. #HoodlumsUK #StreetwearEssentials #OOTD #UKFashion
• •RARE FINDS. REAL STYLE. Your official plug for the most coveted sneakers & streetwear. Authenticity Guaranteed. Worldwide Shipping. Don't Sleep On These Drops.
• •🚨 Inside Access: New [Brand] & Restocks You Missed 🚨 *Email Body Snippet:* Yo, Hoodlum fam. We see you. That's why you're getting first dibs on the latest [Product Category] heat and a fresh restock of those [Popular Item] everyone's been chasing. Strictly limited. Authenticity always on point. Shop now or regret it later.
• •Burning Qs about the latest drops or what's coming next? 🔥 Ask your #1 sneaker & streetwear plug anything for the next hour! Slide into our DMs. #HoodlumsUK #AskHoodlums #StreetwearCommunity