Brand Tone

Inspirational, Encouraging, Friendly, Relatable, Creative, Artistic, Supportive, Community-Focused, and Positive

Brand Values

• •Creativity
• •Personal Growth & Mindfulness
• •Organization
• •Individuality & Self-Expression
• •Community
• •Inspiration

Best Practices

• •Always Lead with Inspiration and Positivity: Frame your messaging around empowerment, creativity, and the positive impact of planning and self-expression. Use uplifting language.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a creative friend. Use "you" and "we" to foster a sense of connection and community. Avoid overly formal or technical jargon.
• •Emphasize Creativity and Self-Expression: Highlight how the products and methods allow users to personalize their experience and express their unique style. Use descriptive, sensory language that evokes artistry.
• •Focus on the "Why" Behind the "What": Don't just describe products; explain how they help users achieve personal growth, mindfulness, better organization, and a more inspired life. Connect features to benefits and values.
• •Foster a Sense of Community and Support: Remind your audience that they are part of the "Boho Berry Tribe." Encourage interaction, share user-generated content (with permission), and position the brand as a supportive guide on their creative and organizational journey.

Social Perception

Highly Regarded in the Journaling Community, Valued for Quality and Aesthetics, Supportive Community, Concern During Absence, Current Perception (Post-Relaunch): The relaunched website focuses more broadly on "Bohemian-inspired products" for home and lifestyle, extending beyond just planners. The perception of this newer iteration is still forming, but it aims to maintain the core "Boho" aesthetic.

Copy Examples

• •Headline: Unlock Your Inner Artist & Organize Your Life, Beautifully. Body: Dive into a world of vibrant planners and creative tools designed to inspire your days and calm the chaos. Let's make every page a masterpiece of your unique journey. Call to Action: Discover Your Creative Spark!
• •Headline: More Than Just a Planner – It's Your Path to a Mindful Life. Body: Join the Boho Berry tribe and transform your daily to-dos into moments of reflection and growth. Our resources are here to guide you every step of the way. Call to Action: Start Your Mindful Journey Today.
• •Headline: Feeling Overwhelmed? Let's Find Your Flow, Together. Body: You don't have to do it all alone. Our community and creatively designed tools are here to help you set goals, track your progress, and celebrate every small win. Call to Action: Get Inspired & Organized!
• •Headline: Embrace Your Unique Style. Live a Life Full of Color & Intention. Body: From your desk to your home, let your personality shine! Our Bohemian-inspired collections are crafted to celebrate your free spirit and help you create a life you truly love. Call to Action: Shop the Collection & Express Yourself!
• •Headline: Ready to Turn That Blank Page into Your Best Year Yet? Body: With a sprinkle of creativity and the right tools, anything is possible. Explore our range of journals, stickers, and courses to make planning fun and effective. Call to Action: Plan Your Dreams into Reality!