Brand Tone

Inspiring and Expressive, Confident and Bold, Approachable and Helpful, Quality-Conscious and Mindful, Passionate and Personal

Brand Values

• •Creativity and Originality
• •Quality and Durability
• •Personal Expression and Individuality
• •Sustainability and Responsibility
• •Artist Support
• •Customer Focus

Best Practices

• •Lead with Emotion and Story: Connect with the audience by highlighting how the art makes them feel or the stories it can tell in their space. Use evocative language that sparks imagination and personal connection, aligning with "Every wall has a story. We just help you tell it louder."
• •Emphasize Quality and Craftsmanship Confidently: Clearly communicate the premium materials, sustainable practices, and the durability of the prints. This reinforces the value and justifies the "slow design" aspect without sounding arrogant.
• •Maintain an Inspiring and Empowering Voice: Encourage customers to be bold and express their individuality. Frame art as a tool for personal expression and creating a home that truly reflects them, as seen in "TO MAKE ART PERSONAL AGAIN."
• •Be Authentic and Approachable: While highlighting quality, ensure the language remains accessible and friendly. Offer help readily and share the brand's passion genuinely, as suggested by "We're here when you need us."
• •Showcase Artist Collaboration and Purpose: Regularly mention that purchases support independent artists and the brand's commitment to sustainable production. This adds depth to the brand narrative and appeals to conscious consumers.

Social Perception

High-Quality Products, Stylish and Unique Artwork, Trustworthy Brand, Focus on Personalization

Copy Examples

• •Headline: Don't Just Decorate. Declare. Body: Your walls are a canvas. Your story, the masterpiece. FrenzyFrame delivers bold, artist-driven prints that speak your language. High-quality, sustainably made, and curated to inspire. Find the piece that says it all. #FrenzyFrame #ArtThatSpeaks #FrameYourStory
• •Social Media Post (Image of a vibrant art print in a stylish room): Caption: Elevate your everyday. ✨ At FrenzyFrame, we believe art should be personal, powerful, and full of life. Discover unique prints from global artists, crafted with intention and designed to make your space truly yours. What story will your walls tell? #HomeDecor #WallArt #InteriorInspo #MeaningfulArt #FrenzyFrame.
• •Email Subject: Ready for a Wall Refresh? Art That Feels Like You. Body: Hi [Customer Name], Tired of blank walls or uninspired spaces? FrenzyFrame offers a curated collection of art that’s anything but ordinary. From bold abstracts to evocative photography, each piece is sustainably produced and chosen to help you express your unique style. Bring meaning home. Explore new arrivals today!
• •Product Description Snippet (for a specific art piece): *Name of Artwork* - More than just a print, it’s a conversation starter. Crafted with museum-grade materials and vibrant, eco-friendly inks, this piece embodies [mention specific mood/style e.g., serene landscapes, bold graphic energy]. Let it transform your room and reflect your personality. Quality that lasts, art that inspires. #FrenzyFrameOriginals #SustainableArt #ExpressYourself.
• •Brand Story Snippet (for "About Us" or social media): Text: We're FrenzyFrame. Born from a passion for art that tells a story, we partner with independent artists worldwide to bring you pieces that are as unique as you are. Our mission? To help you create a home that’s expressive, stylish, and unmistakably yours – with art made to last, both in quality and impression. #ArtWithPurpose #SupportArtists #FrenzyFrameJourney.