Brand Tone

Aspirational, Motivational, Supportive, Community-Focused, Expert, Confident, Direct, Results-Oriented, Approachable, and Sincere

Brand Values

• •Success & Financial Independence
• •Personalized Support & Mentorship
• •Community & Collaboration
• •Transparency & Realism
• •Knowledge Sharing & Education
• •Perseverance

Best Practices

• •Emphasize achievable financial goals rather than get-rich-quick schemes.
• •Share student success stories, focusing on the process and effort involved.
• •Incorporate the 'Family Trader' name and community aspect in all communications.
• •Highlight the personalized coaching and one-on-one interaction with Jérôme and Tommy.
• •Maintain transparency by acknowledging the risks involved in trading and not overpromising.

Social Perception

Positive among clients, aspirational and trustworthy to their audience, and viewed with cautious optimism by the general public familiar with online trading courses.

Copy Examples

• •"Join the Family Trader community and let us guide you to financial independence. Our personalized coaching and supportive network will give you the edge you need to succeed in the markets."
• •"Ready to transform your trading? Our proven strategies and dedicated mentorship have helped countless students pass prop firm challenges and achieve consistent payouts."
• •"At Family Trader, we believe in empowering traders with the knowledge and support they need to thrive. Discover our comprehensive courses and personalized coaching programs."
• •"Don't trade alone. Become part of our family of traders and access a wealth of resources, expert guidance, and a supportive community to help you reach your financial goals."
• •"Financial freedom is within reach. With Family Trader, you'll gain the skills, confidence, and community support you need to navigate the markets and achieve lasting success."