Brand Tone

Elegant & Evocative, Artisanal & Passionate, Heritage-Inspired & Story-Driven, Approachable & Customer-Focused

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Artistry & Innovation
• •Customer Connection
• •Affordable Luxury

Best Practices

• •Embrace Storytelling: Weave the brand's rich heritage, the inspiration behind collections (especially historical and cultural links), and the five-generation family tradition into product descriptions, social media, and "About Us" sections.
• •Highlight Craftsmanship and Quality Materials: Consistently use terms like "handcrafted," "artisanal," "solid 925 sterling silver," "18K/24K gold plated," and mention the attention to detail in every piece. This reinforces the value and artistry.
• •Use Evocative and Emotive Language: Employ words that convey elegance, history, beauty, and a sense of connection (e.g., "timeless," "soulful," "legacy," "ancient," "cherished," "unique").
• •Maintain a Personal and Accessible Approach in Communications: While the brand's image is elegant, direct customer communication (emails, social media replies, FAQs) should remain friendly, helpful, and prompt, reflecting the "fast to reply" promise.
• •Visual Consistency Reinforces Tone: Ensure that the photography and visual presentation on the website and social media align with the elegant, detailed, and often historically-inspired nature of the jewellery. This visual tone should complement the written copy.

Social Perception

Highly Positive Customer Experience, Appreciation for Uniqueness and Detail, Trustworthy and Reliable, Gift-Worthy

Copy Examples

• •Augusta Antonina: Where Ancient Stories Are Reborn in Handcrafted Silver & Gold. Discover Jewellery That Touches the Soul.
• •From the heart of Istanbul's Grand Bazaar to our Los Angeles studio, five generations of artistry are poured into every piece. Augusta Antonina is more than jewellery; it's a legacy of passion, designed to connect you to a timeless elegance.
• •Hold history in your hands. Our Augustus Roman Coin Necklace, meticulously handcrafted from 18K Gold Plated Sterling Silver, captures the intricate details of ancient artistry. A unique treasure for the discerning soul who values stories as much as style.
• •Unveiling our latest arrivals – where heritage meets modern luminescence. Each piece, a whisper of ancient tales, handcrafted with devotion. Explore the collection and find the art that speaks to you. #AugustaAntonina #HandcraftedJewellery #TimelessElegance #NewTraditions
• •A Touch of History, A Timeless Gift ✨ Explore a Special Offer from Augusta Antonina.