Brand Tone

Professional, Aspirational, Supportive, Passionate

Brand Values

• •Quality & Excellence
• •Expertise & Professionalism
• •Artistry & Creativity
• •Empowerment (through education)
• •Customer Focus

Best Practices

• •Maintain a Professional & Knowledgeable Voice: Always use accurate terminology. Content should reflect expertise in nail products, techniques, and trends. Avoid overly casual slang unless it's a very specific, calculated campaign.
• •Emphasize Quality and Artistry: Highlight the superior quality of products and the artistic skill involved in nail services or showcased in training. Use descriptive language that evokes elegance and precision.
• •Be Aspirational yet Accessible: While showcasing high-end looks, ensure the language is encouraging and not intimidating, especially when addressing students or DIY enthusiasts. The tone should invite people to achieve beautiful results.
• •Be Supportive and Empowering (especially for Academy content): Focus on the benefits of training, the skills gained, and the potential for career growth. Use encouraging language that builds confidence.
• •Ensure Visual and Textual Harmony (Crucial for this Brand): The chic, professional, and artistic tone of the visuals must be mirrored in the text. Captions and descriptions should enhance the imagery and convey the same level of sophistication and passion. Consistency across all platforms (website, Instagram, Facebook) in both French and any other languages used is key.

Social Perception

The brand is perceived positively by its followers as a reliable source for professional nail products and a reputable place for nail art training. Customers admire the skill, artistry, and quality associated with By M Studio & Academy and La Boutique Originails.

Copy Examples

• •Unlock your inner artist. Our new 'Chroma Gel' collection delivers intense pigment and flawless application for designs that speak volumes. Elevate your nail game. Shop now at laboutiqueoriginails.fr. #LaBoutiqueOriginails #ProNailArtist #GelNails #NailArtistry
• •Dreaming of a career in nail artistry? By M Studio & Academy offers expert-led training to turn your passion into a profession. Learn the latest techniques, master the craft, and build your future. Enrolments now open. Link in bio. #ByMStudioAcademy #NailTraining #BecomeANailTech #NailEducation #FrenchNails
• •At La Boutique Originails and By M Studio & Academy, we believe in the power of beautiful nails. It's more than just color; it's a statement, an art form, a profession. We're dedicated to providing the finest products and training, empowering you to create and inspire. #OriginailsByM #NailPassion #ProfessionalNails
• •Instant glamour, lasting impression. ✨ Discover our handcrafted Press On Nails – salon-quality designs, ready when you are. Perfect for any occasion. Swipe up to explore the collection! #PressOnNails #LuxuryNails #InstantManicure #LaBoutiqueOriginails
• •Your creativity inspires us! Share your nail art using #OriginailsByM for a chance to be featured. Let's celebrate the artistry together. We're proud to support a community of passionate nail professionals and enthusiasts. #NailCommunity #FeaturedArtist #NailInspo