Brand Tone

Respectful, cultured, informative, and evolving. A tone that appreciates Japanese heritage, craftsmanship, and storytelling while maintaining a global and accessible perspective.

Brand Values

• •Preservation of Craftsmanship
• •Quality & Meticulousness
• •Cultural Storytelling
• •Innovation & Unique Design
• •Customer Happiness & Connection

Best Practices

• •Maintain a balance between informative detail and respectful cultural appreciation.
• •Emphasize the quality of materials and the meticulousness of craftsmanship.
• •Incorporate elements of Japanese philosophy, literature, or art to add depth to product narratives.
• •Showcase the brand’s evolution and commitment to innovation in design.
• •Actively engage with the community and provide excellent customer support.

Social Perception

A brand that is increasingly recognized for its unique blend of Japanese artistry and horology, offering distinctive timepieces that showcase traditional crafts at an accessible price point. While earlier perceptions were mixed, the newer collections are building a reputation for beauty, craftsmanship, and a commitment to preserving Japanese heritage.

Copy Examples

• •"Meticulously crafted with Urushi lacquer by skilled Japanese artisans, the Wancher Dream Watch embodies timeless elegance and captures the essence of Japanese artistry."
• •"Experience the captivating beauty of the Wancher Kaguya, inspired by the Japanese folktale and featuring a mesmerizing mother-of-pearl dial."
• •"Wancher is committed to preserving traditional Japanese craftsmanship by supporting artisans and showcasing their exquisite work to the world."
• •"Our Dream Watch collection reflects our dedication to quality, innovation, and the fusion of Japanese art and horology."
• •"With the Wancher Dream Moon Phase Kaguya, immerse yourself in the enchanting world of Japanese art and literature, meticulously crafted to bring joy and inspire."