Brand Tone

Empowering & Positive, Informative & Educational, Approachable & Friendly, Modern & Playful, Discreet & Respectful

Brand Values

• •Sexual Wellness & Self-Exploration
• •Inclusivity & Openness
• •Quality & Safety
• •Empowerment
• •Education & Destigmatization

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., empowering, informative, playful, respectful), including do's and don'ts, preferred vocabulary, and examples. Share this with anyone creating content.
• •Prioritize Empowerment and Positivity: Frame all communication to make individuals feel good about exploring their sexuality. Avoid language that could be shaming or clinical. Focus on benefits like joy, self-discovery, and connection.
• •Educate, Don't Just Sell: Integrate informative content that helps destigmatize products and answer potential questions. This builds trust and positions the brand as a knowledgeable resource.
• •Be Mindful of Inclusivity: Use language that is welcoming to people of all genders, sexual orientations, and relationship statuses. Reflect diversity in your imagery and examples where appropriate.
• •Maintain Discretion and Professionalism: While being open and playful, always ensure that the communication respects customer privacy and handles sensitive topics with maturity. This is crucial in the sexual wellness industry.

Social Perception

Likely perceived by its French-speaking customers as a modern, approachable, and trustworthy source for sex toys. The educational and empowering tone probably resonates well with individuals seeking to explore their sexuality in a positive environment.

Copy Examples

• •Headline (Empowering & Positive): "Unlock Your Pleasure: Discover a New You with Nova Girl." Body: At Nova Girl, we believe everyone deserves joy and exploration. Dive into our collection and find the perfect companion for your journey to self-discovery.
• •Social Media Post (Informative & Approachable): "Curious about [Product Type]? 🤔 Let's talk! Our latest blog post breaks down everything you need to know – from materials to pleasure points. Link in bio! #NovaGirlAsks #SexualWellness #ToyTalk"
• •Product Description Snippet (Modern & Playful): "Meet your new best friend for solo nights or partnered adventures! 😉 This little wonder is designed for big sensations. Get ready to sparkle. ✨"
• •Email Subject Line (Discreet & Respectful): "Your Journey to Enhanced Intimacy Starts Here | Nova Girl" Email Body Snippet: Explore our curated selection designed with your pleasure and privacy in mind. Discreet shipping, always.
• •Website Banner (Empowering & Educational): "More Than Just Toys: It's About Connection, Confidence, and Celebrating You. Explore Nova Girl."