Brand Tone

Informative and Reassuring, Aspirational and Empowering, Inclusive, Modern and Fashion-Forward, Friendly and Approachable

Brand Values

• •Authenticity & Transparency: Committed to "transparent ingredients and real effects."
• •Inclusion & Diversity: Addressing the needs of diverse skin types and moving beyond stereotyped beauty.
• •Innovation: Seeking to fill gaps in the market and provide unique beauty solutions.
• •Quality & Efficacy: Products are described as gentle yet effective, with features like long-lasting wear and good coverage.
• •Customer-Centricity: Focused on understanding consumer needs, listening to feedback, and building relationships.
• •Environmental Awareness/Sustainability (Aspired): Mention of using recyclable packaging and developing environmentally friendly products. They also state they are "Absolutely NOT!" testing on animals.
• •Confidence & Empowerment: Aiming to make users feel confident and express their unique beauty.

Best Practices

• •Prioritize Authenticity and Transparency: Always back up claims with facts, especially regarding ingredients, efficacy, and ethical practices (like cruelty-free status).
• •Actively listen to customer feedback (reviews, messages) to refine your communication.
• •Maintain Consistency Across All Touchpoints: Whether it's product descriptions, social media (once established), email marketing, or customer service interactions, the tone should remain recognizably "Beautytiva."
• •Focus on how the products solve real beauty needs and enhance natural beauty rather than promoting an unachievable ideal.
• •Use inclusive language that caters to diverse skin tones and needs, avoiding stereotypes.

Social Perception

Product-Focused, International Reach, Positive on Cruelty-Free Stance. Customers perceive the brand based on product performance, appreciate its international availability, and value its cruelty-free commitment.

Copy Examples

• •Real ingredients, real results, real radiance.
• •What will you create today?
• •Find your perfect match and feel understood.
• •From morning meetings to evening moments, stay flawless, naturally.
• •Our products are cruelty-free, with a growing focus on sustainable practices and recyclable packaging because we believe in beauty that feels good, inside and out.