Tono de Marca

Functional and Practical, Quality-Oriented, Trustworthy and Secure, Elegant and Modern, Customer-Focused

Valores de Marca

• •Durability and Resistance
• •Security
• •Functionality and Convenience
• •Quality Craftsmanship
• •Innovation

Mejores Prácticas

• •Maintain a consistent emphasis on product durability and resistance in all copy.
• •Highlight security features such as TSA locks and Bluetooth location systems prominently.
• •Showcase functionality and convenience, such as 360-degree wheels and ergonomic handles.
• •Reinforce the message of quality craftsmanship and excellent finishing in product descriptions.
• •Leverage customer testimonials to build trust and validate product claims.

Percepción Social

Customers generally perceive the brand positively, appreciating the elegance, finish, functionality, durability, and value of the products. However, the brand name may cause confusion with SwissStop bicycle brake pads.

Ejemplos de Copy

• •“Fabricada em ABS virgem com estrutura reforçada, essa mala proporciona máxima durabilidade.” (Made with virgin ABS with a reinforced structure, this suitcase provides maximum durability.)
• •Featuring TSA-approved locks and secure zippers for your peace of mind.
• •Experience smooth travel with our 360-degree double spinner wheels and ergonomic gel handles.
• •Produto elegante com material de excelente qualidade, resistente e com otimo acabamento. (Elegant product with excellent quality material, resistant and with great finishing.)
• •See what travelers are saying about our luggage: [Include customer testimonial highlighting product benefits]