Brand Tone

Informative, trustworthy, and opportunistic, with a hint of Ukrainian heritage when relevant.

Brand Values

• •Partnership
• •Opportunity
• •Quality
• •Distinction
• •Trustworthiness

Best Practices

• •Clearly differentiate the brand from other 'Helios' entities in different industries.
• •Leverage the positive perception of Ukrainian sellers associated with vintage Helios lenses.
• •Focus on the affiliate program, highlighting commission rates and target audiences.
• •Ensure consistent branding across all platforms to avoid confusion with other 'Helios' brands.
• •Incorporate user-generated content and testimonials to build trust and credibility.

Social Perception

A distinct brand that needs to differentiate itself from other companies using the 'Helios' name, especially in the vintage lens market and watch store sector. It should highlight its unique offerings and strengths, capitalizing on the positive reputation of Ukrainian sellers where applicable.

Copy Examples

• •"Partner with HeliosShopUA and earn a 15% commission! Bloggers, content creators, and influencers, join our affiliate program today."
• •"Looking for vintage Helios lenses? Our Ukrainian sellers offer exceptional quality and service. Shop now!"
• •"Helios: Your trusted source for [product category]. Don't confuse us with others; we're the best in [industry/region]."
• •"Join the Helios affiliate family and share your passion for [product] with your audience!"
• •"Experience the quality of Helios. Loved by customers for [specific feature/benefit]."