Brand Tone

Reassuring, Trust-focused, Customer-Centric, Supportive, Direct, Informative, Promotional

Brand Values

• •Customer Security & Trust
• •Product Quality Assurance
• •Accessibility & Convenience
• •Customer Satisfaction
• •Reliability

Best Practices

• •Maintain a reassuring and trust-focused tone in all communications.
• •Clearly communicate customer service options and policies.
• •Provide direct and informative product details and pricing.
• •Highlight promotional offers like free shipping and payment options.
• •Be direct but reassuring when addressing potential concerns, framing it as a protective measure for the customer.

Social Perception

A reliable and secure e-commerce platform that prioritizes customer satisfaction and provides quality products with excellent support.

Copy Examples

• •Total segurança para nossos clientes: garantia de satisfação ou reembolso.
• •Frete grátis para todo o Brasil. Aproveite!
• •Compra Segura: Seus dados protegidos em todas as transações.
• •Suporte Profissional: Nossa equipe está pronta para ajudar de segunda a sexta, das 08:00 às 18:00.
• •Trocas e Devoluções facilitadas: Sua satisfação é nossa prioridade.