Brand Tone

Friendly and Approachable, Informative and Educational, Reassuring and Trustworthy, Passionate and Caring, Slightly Playful/Warm

Brand Values

• •Quality
• •Natural Wellness
• •Transparency & Trust
• •Family & Care
• •Accessibility
• •French Origin/Craftsmanship

Best Practices

• •Embrace the "Papa" Persona: Always write as if "Papa" (a caring, knowledgeable, and trustworthy father figure) is speaking. Ask: "What would Papa say? How would he say it?" This means being reassuring, a little warm, and always genuine.
• •Prioritize Clarity and Education: Explain CBD concepts simply and clearly. Avoid overly technical jargon unless explained. The goal is to empower customers with knowledge, just like a caring parent would.
• •Infuse Warmth and Empathy: Acknowledge the customer's needs (e.g., stress relief, better sleep, natural wellness). Use language that shows understanding and a genuine desire to help them feel better.
• •Maintain a Focus on Natural and Quality: Consistently highlight the natural origins of the products, the quality of French hemp, and the careful crafting process. This reinforces trustworthiness.
• •Be Consistent Across All Channels: Whether it's a product description, a social media caption, a blog post, or customer service interaction, the friendly, informative, and caring "Papa" voice should come through consistently. Develop a simple style guide if needed.

Social Perception

Customers likely perceive "CBD de Papa" as a reliable source for quality, natural CBD products in France. The educational content positions them as knowledgeable and helpful, building trust. The friendly "Papa" branding likely makes the company feel more approachable and less intimidating than more clinical or overly trendy CBD brands. There's an expectation of good customer service and a genuine interest in customer well-being.

Copy Examples

• •Papa's Little Secret for Serene Days. Discover our full-spectrum CBD oil, crafted with care from French-grown hemp. Just a few drops to help you rediscover your calm and navigate daily life with a smile. Papa knows best!
• •Curious about how CBD can support your well-being? 🤔 Papa's here to help! Our latest blog post breaks down the basics of CBD and its natural benefits. Link in bio to learn more and start your wellness journey with us! #CBDdePapa #BienEtreNaturel #PapaPrendSoinDeVous (Dad takes care of you)
• •A Little Gift From Papa: Your Weekly Dose of Calm Is Here!
• •Quality CBD, a Papa's Promise. Explore our selection of natural hemp products, cultivated with love in France. Because your well-being is our priority.
• •Feeling stressed? Let Papa help you unwind. ✨ Enjoy 15% off all our CBD infusions this week. Sip your way to tranquility with natural goodness. Your well-deserved break starts here. #CBDdePapa #RelaxationNaturelle #OffreSpecialePapa