Brand Tone

Authentic & Passionate, Proudly Local & Territorial, Artisanal & Quality-Focused, Modern & Elegant, Enthusiastic & Ambitious

Brand Values

• •Territorial Identity & Promotion
• •Authenticity & Tradition
• •Craftsmanship & Quality
• •Innovation & Personalization
• •Local Collaboration & Community
• •Perseverance & Vision

Best Practices

• •Always Root in Origin: Continuously weave in the connection to Abruzzo, L'Aquila, and the local botanicals/ingredients. This is their strongest differentiator. Use evocative language that paints a picture of the region.
• •Emphasize "Artisanal" and "Craft": Use terms like "handcrafted," "artisanal," "small-batch" (if applicable), and "carefully selected botanicals" to reinforce the quality and dedication behind the product.
• •Tell the Founders' Story (Subtly): The narrative of two friends pursuing a passion and promoting their region is compelling. Hint at this authenticity and drive in the copy.
• •Balance Tradition with Modern Elegance: While highlighting heritage, ensure the language remains sophisticated and appealing to a contemporary audience. Avoid overly rustic or old-fashioned phrasing unless specifically aiming for a nostalgic campaign.
• •Maintain a Passionate and Proud Voice: The copy should consistently reflect a deep pride in the product, its origins, and the craftsmanship involved. Let the enthusiasm for the Abruzzo region shine through.

Social Perception

Innovative Local Champions, Artisanal & High Quality, Authentically Italian (Abruzzese), Modern & Appealing

Copy Examples

• •Headline: 67/CENTO: The Spirit of Abruzzo, Distilled. Body: From the wild heart of the Maiella mountains to your glass. Our gin is a journey through the unique botanicals of Abruzzo, handcrafted with passion by the region's first distillery. Taste the tradition, feel the wilderness. #67CentoGin #AbruzzoInABottle #ItalianCraftGin
• •Headline: More Than Gin. It's a Taste of L'Aquila. Body: Every sip of 67/CENTO tells a story. A story of ancient grains, hand-foraged herbs, and the enduring spirit of our land, captured in a bottle inspired by L'Aquila's iconic symbols. Discover the soul of Abruzzo. #GinConStoria #MadeInAbruzzo #ArtisanalSpirit
• •Headline: Crafted by Friends, Inspired by Mountains. Body: 67/CENTO was born from a dream to share the wild beauty of Abruzzo with the world. Our Botanical Gin, infused with mountain pine and wild rosemary, is a tribute to the peaks that surround us. Elevate your senses. #MountainGin #ItalianAlps #CraftDistillery
• •Headline: Unveiling Rural Dry Gin: Abruzzo's Ancient Grains, Reimagined. Body: We've distilled the essence of Abruzzo's farming heritage. Our Rural Dry Gin features ancient local grains, offering a taste that's both unique and deeply rooted in tradition. Experience the authentic flavor of our land. #RuralGin #AncientGrains #TasteOfItaly
• •Headline: Award-Winning Taste, Wild Abruzzo Heart. Body: Recognized at the Brussels World Competition, our Botanical Gin is a testament to the quality born from Abruzzo's pristine nature. Handpicked botanicals, artisanal distillation, and a passion for excellence in every drop. #AwardWinningGin #67Cento #ItalianExcellence