Brand Tone

Passionate & Enthusiastic, Ethical & Conscious, Community-Oriented & Caring, Approachable & Aspirational, Informative & Quality-Focused

Brand Values

• •Quality
• •Ethical Sourcing
• •Sustainability & Environmental Responsibility
• •Social Responsibility & Community Support
• •Transparency
• •Passion

Best Practices

• •Lead with Passion and Purpose: Always weave in the 'why' behind the coffee – the passion for quality, ethical sourcing, and community support. Don't just sell coffee; sell the experience and the values.
• •Emphasize Ethical & Sustainable Choices: Consistently highlight 'ethically sourced,' 'eco-friendly,' and contributions to 'World Coffee Research' in product descriptions, social media, and website banners.
• •Use Warm, Inclusive, and Community-Focused Language: When talking about future goals or current initiatives, use words that evoke a sense of togetherness, support, and local pride. Reference the Stroud community where appropriate.
• •Maintain a Balance of Quality and Approachability: While 'premium' and 'high quality' are key, ensure the language remains inviting and not elitist. Focus on the enjoyment and the positive impact of choosing Stroud Coffee Co.
• •Be Transparent and Story-Driven: Share details about coffee origins (like 'hand picked Brazil, El Salvador and India speciality Arabica beans'), the roasting process (even if done by partners), and the journey of the brand, including aspirations for the market stall and helping the community. This builds trust and a stronger connection.

Social Perception

As a relatively new or small online-first brand, broad public perception is still developing. The brand presents itself as a conscientious and quality-driven coffee provider with strong ethical and community-focused aspirations. The (unsuccessful) crowdfunding campaign indicates an ambition for community engagement and a physical presence, which, if achieved, would significantly shape public perception. The association with 'Stroud' positions it within a community that appears to value local, ethical, and quality-focused businesses, as seen by the values of other local coffee companies. Customers who have purchased likely perceive it as a source of premium, ethically sourced coffee that contributes to a good cause.

Copy Examples

• •Headline (Website/Social Media): 'More Than Just Coffee. It's a Commitment. ✨ Taste the passion in every ethically sourced Stroud Coffee Co. bean and help us brew a better world, one cup at a time. #StroudCoffee #EthicalSourcing #WorldCoffeeResearch'
• •Product Description Snippet (House Blend): 'Wake up to a richer day with Stroud Coffee Co.'s House Blend. Lovingly sourced from the best Arabica growers in South America and Asia, each sip offers a naturally sweet caramel kiss and comforting dark chocolate notes. It’s not just delicious, it’s coffee with a conscience.'
• •Social Media Post (Community Focus): 'Fueling Our Community, One Cup and Crepe at a Time! ☕🥞 We're passionately working towards our dream of a Stroud market stall, where we can share great coffee and support our neighbours in need. Every bean you buy helps us get closer! #StroudCommunity #CoffeeWithAPurpose #FutureGoals'
• •Email Subject Line (Subscription): 'Never Run Out of Goodness: Your Ethical Coffee, Delivered.'
• •About Us Snippet: 'At Stroud Coffee Co., our passion for exceptional coffee is matched only by our commitment to the planet and our people. From eco-friendly packaging to supporting global coffee research and local community initiatives, we believe every cup can make a difference.'