Brand Tone

Approachable and Friendly, Passionate and Enthusiastic, Community-Focused, Informative and Helpful, Authentic and Transparent

Brand Values

• •Quality Products
• •Community Engagement
• •Passion for Fishing
• •Customer Support/Appreciation
• •Canadian Identity

Best Practices

• •Be Authentic & Passionate: Let your genuine love for fishing shine through. Use language that resonates with fellow anglers.
• •Foster Community: Ask questions, encourage user-generated content, and respond to comments and messages in a friendly, approachable manner. Make them feel like part of the Angler's Choice family.
• •Keep it Canadian (Proudly!): Subtly weave in your Canadian identity where appropriate. This can be a unique selling proposition.
• •Focus on the "Why": It's not just about selling lures; it's about enabling successful and enjoyable fishing experiences. Highlight the benefits and the feeling of a good catch.
• •Be Visually Consistent on Visual Platforms: Ensure your imagery and video style on platforms like Instagram and TikTok align with your friendly, passionate, and community-focused tone. Show the lures in action, happy anglers, and the Canadian fishing landscape.

Social Perception

Positive (for anglerschoice.ca - the tackle company), Confusion Exists, Engaged Online Community

Copy Examples

• •Website Banner: "Canadian-made baits for your next big catch! Explore the new Angler's Choice lineup and feel the difference passion makes."
• •Instagram Post: "Weekend forecast: 100% chance of fishing! 😉 What Angler's Choice lure are you rigging up? Show us your catches! #AnglersChoiceCA #FishCanada #SoftBaits"
• •TikTok Video Idea/Caption: *(Video showing a popular lure in action or a quick tip)* "Stop scrolling, start casting! Our [Lure Name] is a game-changer for [Target Fish]. Grab yours – link in bio! What are you chasing this week? Let us know! 👇 #AnglersChoice #FishingTikTok #CanadianFishing #LureMagic"
• •Facebook Ad: "Tired of lures that don't deliver? At Angler's Choice, we're anglers crafting baits for anglers. Quality soft plastics, proudly Canadian. Shop now and see why our community trusts us for their tackle box essentials! [Link to website]"
• •Email Newsletter Snippet: "Hey [Customer Name], The fish are calling! We've just dropped a new blog post on mastering [Specific Technique] with our fan-favourite [Lure Name]. Plus, check out our latest shop arrivals – designed right here in Canada to help you land more lunkers. Tight lines! - The Angler's Choice Team."