Brand Tone

Empathetic & Compassionate, Respectful & Dignified, Supportive & Comforting, Gentle & Soft

Brand Values

• •Remembrance & Honor
• •Emotional Support
• •Quality Craftsmanship
• •Love & Connection
• •Healing

Best Practices

• •Always Lead with Empathy: Every piece of copy, from product descriptions to social media replies, should acknowledge the emotional state of the audience. Use words that convey understanding, compassion, and gentleness.
• •Focus on "Remembering" and "Honoring," Not Just "Products": Frame the items as tools for remembrance and honoring a life, rather than just merchandise. Highlight the emotional benefit and the act of preserving memory.
• •Use Soft, Respectful Language: Avoid overly salesy, urgent, or casual language. Opt for a vocabulary that is soothing, respectful, and dignified. Words like "cherish," "beloved," "companion," "solace," "comfort," and "gentle" align well.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is reflected in the accompanying visuals. Serene, respectful imagery will reinforce the empathetic message of the text.
• •Create a Simple Style Guide for Tone: Document key tonal attributes (e.g., "compassionate, not clinical," "supportive, not pitying") and provide examples of on-brand and off-brand phrasing. This helps ensure consistency across all writers and platforms.

Social Perception

Positive but Niche, A Source of Comfort, Trustworthy (within its sphere), Specialized

Copy Examples

• •Product Ad (Urn): Keep their love close. Our beautifully crafted urns offer a peaceful resting place for your cherished companion, honoring a lifetime of shared moments. Find solace in remembrance.
• •Social Media Post (General): The paw prints they left on your heart will never fade. We understand the silence they leave behind. Our memorial keepsakes are designed to hold their memory gently, forever.
• •Email Subject Line (to a recent customer): A Comforting Thought from Markpet (Body could then offer a supportive message or resource).
• •Website Banner: Honoring Their Journey, Comforting Yours. Discover meaningful pet memorials to cherish their memory.
• •Instagram Caption (with a product image): A small, tangible reminder of an immense, unconditional love. Our [Product Name] helps you carry their spirit with you, always. #MarkpetMemorial #PetLoss #ForeverInOurHearts