Brand Tone

Supportive, Informative, Accessible, Pragmatic, Dynamic

Brand Values

• •Accessibility/Affordability
• •Quality & Effectiveness
• •Empowerment
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer, their goals, their regime, and how 66fit products can support them. This reinforces the empowering and customer-centric values.
• •Be Clear, Concise, and Action-Oriented: Use straightforward language that is easy to understand. Encourage action, whether it's trying an exercise, exploring a product, or sharing their progress.
• •Maintain a Supportive and Positive Voice: Frame challenges as opportunities for growth. Celebrate effort and achievement, no matter the scale. Avoid overly aggressive or exclusive language.
• •Educate and Inform, Don't Just Sell: Provide genuine value by sharing knowledge, tips, and how-to guides. Position 66fit as a knowledgeable partner in their fitness and recovery journey.
• •Ensure Consistency Across Platforms: While the style might adapt slightly for different channels (e.g., more playful on TikTok, more professional on LinkedIn), the core tone (supportive, informative, empowering, accessible) and values (quality, affordability, empowerment) should remain consistent. Regularly review content across all channels to ensure alignment.

Social Perception

Trusted Supplier, Good Value for Money, Helpful & Supportive, Comprehensive Range, Dedicated to Health & Fitness

Copy Examples

• •Unlock your recovery and roll away tension. Our 66fit EVA Foam Roller is designed to fit seamlessly into your routine, helping you soothe sore muscles and improve flexibility. Because your progress deserves the best support. #66fit #FoamRoller #RecoveryRedefined
• •Exceed your own expectations. At 66fit, we provide the tools – you bring the dedication. Whatever your fitness level, whatever your goal, we're here to help you build a stronger you. What are you training for today? #ShapedToFitYourRegime #FitnessJourney #EmpowerYourself
• •Did you know? Resistance bands are a versatile powerhouse for a full-body workout, at home or on the go. Our 66fit Resistance Band Set offers varying levels to challenge you and support your strength journey. Learn how to maximize your band workout with our latest How-To video! Link in bio. #66fitHowTo #ResistanceTraining #SmartFitness
• •You asked, we listened! Introducing the new [Product Name], developed with your feedback in mind. Designed for [key benefit 1] and [key benefit 2], it's ready to take your [activity/recovery] to the next level. Explore the features and let us know what you think! #66fit #NewProduct #CustomerDriven #FitnessInnovation
• •From personal challenge to a mission: 66fit was born from the belief that everyone deserves access to quality, affordable rehabilitation tools. We're committed to supporting your recovery journey, every step of the way. #66fitStory #RehabSupport #AccessibleRecovery