Brand Tone

Aspirational & Empowering, Feminine & Stylish, Relaxed & Summery, Direct & Informative

Brand Values

• •Confidence & Self-Expression
• •Style & Quality
• •Embracing the Brazilian Beach Culture
• •Inclusivity (implied)

Best Practices

• •Embrace “Você” (You) Power: Consistently use language that speaks directly to the customer, making her feel seen and understood (e.g., "Seja Você, Seja Única").
• •Infuse with Positivity and Confidence: Use uplifting and empowering words that reinforce the idea of feeling good in one's skin and beachwear.
• •Evoke the Senses of Summer: Incorporate words and phrases that conjure the feelings, sights, and sounds of the beach, sun, and ocean.
• •Highlight Brazilian Roots (Subtly or Overtly): Connect the designs and brand spirit to the vibrant and joyful beach culture of Brazil.
• •Maintain Visual-Copy Harmony: Ensure that the tone of the copy always aligns with the aspirational and stylish imagery used on the website and social media. If the images are bright and joyful, the copy should be too.

Social Perception

Visually Appealing, Focused on Aesthetics, Customer Satisfaction, Elegance, Comfort, Quality, and exalting natural beauty.

Copy Examples

• •Headline for New Collection: Dive into Confidence. Discover the new Vento Mare Brasil collection and own your sunshine.
• •Instagram Caption: Salty hair, sun-kissed skin, and the perfect Vento Mare bikini. ✨ Be uniquely you, beautifully confident. #VentoMareBrasil #SummerVibes #BeachConfidence
• •Product Description Snippet: Feel the ocean breeze and embrace your inner goddess in our [Product Name]. Designed in Brazil to inspire confidence and celebrate your unique style.
• •Email Subject Line: ☀️ Your Most Confident Summer Starts Here | Vento Mare Brasil
• •Facebook Ad Copy: Ready to make waves? 🌊 Vento Mare Brasil brings you beachwear that’s as vibrant and unique as you are. Shop now and find your perfect summer look!