Brand Tone

Accessible, Value-Oriented, Knowledgeable, Confident, Modern and Design-Conscious

Brand Values

• •Quality Audio
• •Accessibility/Affordability
• •Customer-Centricity
• •Expertise & Experience
• •Challenging Norms

Best Practices

• •Show, Don't Just Tell, Your Expertise: Instead of saying "we're experts," demonstrate it through informative content, helpful comparisons (like their YouTube videos).
• •Use Polish Language Natively: Given the primary target audience and current content, copywriting should be in fluent, natural Polish.
• •Maintain Value-Oriented Messaging: Consistently highlight the affordability and accessibility of high-quality audio equipment.
• •Visually Appealing Content: Pair product descriptions and marketing material with high-quality images or videos that showcase the design and functionality of the products.
• •Emphasize Breaking Stereotypes: Continue to challenge the notion that good sound is prohibitively expensive in all messaging.

Social Perception

Positive within its niche, Niche Provider well-regarded within the Polish Hi-Fi community.

Copy Examples

• •"Soundemo – distribution that breaks stereotypes."
• •"Our mission is to prove that excellent sound can be within reach."
• •"Let's find your perfect sound."
• •"High-quality sound doesn't have to cost a fortune."
• •Highlighting Tangent Audio's minimalist Scandinavian design.