Brand Tone

Helpful and Supportive, Enthusiastic and Passionate, Reliable and Trustworthy, Quality-Focused, Community-Oriented

Brand Values

• •Customer Satisfaction: A clear commitment to excellent service, fast shipping, and going "above and beyond" to help customers achieve great project results.
• •Quality Products: Offering high-grade automotive paints and supplies, including specialty items like House of Kolor. They emphasize hand-mixing each color to order for a personalized experience.
• •Expertise and Support: Providing technical assistance, how-to guides, and resources to empower both hobbyists and professionals.
• •Passion for Customization: Celebrating the creativity and unique results their customers achieve with their products.
• •Reliability and Trust: Building long-term relationships through consistent service and dependable products.

Best Practices

• •Always Prioritize Helpfulness: Frame copy around solving customer problems or helping them achieve their goals. Use instructional language where appropriate (e.g., “Here’s how to get the best results with…”).
• •Inject Genuine Enthusiasm: Use vibrant, positive language that reflects a passion for cars, color, and customization. Share in the excitement of customer projects.
• •Emphasize Quality and Expertise Confidently (Not Arrogantly): Highlight the premium nature of products and the company's knowledge without sounding boastful. Focus on the benefits for the customer (e.g., “Our quality paints mean a longer-lasting finish for your car.”).
• •Be Approachable and Inclusive: Write in a way that makes both seasoned professionals and DIY beginners feel welcome and understood. Avoid overly technical jargon where simpler terms suffice, or explain them clearly.
• •Show, Don't Just Tell: Use customer testimonials, project showcases, and specific examples of product success to back up claims of quality and customer satisfaction. Let happy customers do some of the talking.

Social Perception

Positive Reputation, Go-To Source for Specialty Paints, Helpful for Hobbyists and Professionals, Fast and Efficient, Trustworthy and Knowledgeable

Copy Examples

• •Headline: Nail That Perfect Finish. Every Time. Body: At 66 Auto Color, we're as passionate about your project as you are. From custom-matched hues to premium House of Kolor pearls, get the exact shade you envision, backed by expert advice. Ready to turn heads? Shop now! Call to Action: Explore Colors
• •Headline: Your Vision, Our Expertise. Body: Dreaming of a show-stopping custom job or a flawless factory refresh? We provide top-quality auto paints and the know-how to make it happen. Got questions? Our friendly team is here to help you succeed! Call to Action: Get Expert Advice
• •Headline: From Garage DIY to Pro Shop Shine. Body: Whether it's your first spray or your hundredth, 66 Auto Color delivers. We proudly stock SprayMax, SEM, and the legendary House of Kolor, ensuring your ride gets the stunning, durable finish it deserves. Experience the difference quality makes. Call to Action: Discover Our Brands
• •Headline: Don't Just Paint It. *Transform* It. Body: See what’s possible! Our customers create masterpieces every day with our custom-mixed paints. Check out their amazing projects and get inspired for your own. We provide the color, you bring the passion. Call to Action: View Customer Rides
• •Headline: Fast Shipping, Lasting Color. Body: Why wait to get started on your masterpiece? 66 Auto Color offers swift delivery on all our premium automotive paints. Get vibrant, hand-mixed colors delivered right to your door, so you can get back to what you love. Call to Action: Shop Paint & Supplies