Brand Tone

Eco-conscious and Responsible, Playful and Modern, Quality-focused and Reassuring, Direct and Action-Oriented

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Health and Safety
• •Quality and Comfort
• •Innovation
• •Ethical Standards

Best Practices

• •Prioritize "Eco-Conscious" but Adapt the Delivery: While sustainability is the core message, tailor the tone for the platform. Maintain a respectful, informative tone on the website and in news features, while allowing for more playful, engaging language on platforms like TikTok, always linking back to the core environmental benefit.
• •Balance Quality with Green: Always pair messages of environmental responsibility with the premium quality, softness, and strength of the product. This addresses potential consumer concerns about eco-products lacking in performance.
• •Empower with "Small Change, Big Impact": Consistently use empowering language that encourages consumers to feel good about their choice, framing it as an easy yet significant step towards a more sustainable lifestyle.
• •Be Transparent and Educational: Clearly explain the benefits of bamboo, the meaning of BPA-free, and the impact of deforestation. This reinforces the brand's authority and commitment to its values.
• •Engage with a Solution-Oriented Voice: When addressing customer concerns (like price or shipping), maintain a helpful, positive, and solution-focused tone, reflecting the brand's proactive and innovative spirit. Highlight value (e.g., double-length rolls, health benefits) when discussing price.

Social Perception

Positive for Eco-Friendliness, Good Product Quality, Emerging Brand Awareness, Price Sensitivity, Novelty/Intrigue, Appreciation for Customer Service

Copy Examples

• •Gentle on You, Kinder to Earth. Experience the cloud-like comfort of Kong Rolls bamboo toilet paper – sustainability never felt so soft.
• •Wipe right, live bright! 🌳➡️🧻 Make the switch to Kong Rolls. Strong, soft, and saves trees. Your butt (and the planet) will thank you! Use code BAMBOOBOOST for 15% off! #KongRolls #EcoFriendly #SustainableSwaps #BambooRevolution #UpgradeYourThrone
• •Choose health, choose sustainability. Kong Rolls are 100% bamboo, BPA-free, PFA-free, and unbleached. Kind to your skin, safe for your home, and a win for the world.
• •Make a Big Impact with a Small Change: Discover Kong Rolls.
• •Born from a passion to protect our planet, Kong Rolls offers a premium, tree-free toilet paper that doesn’t compromise on quality. Join us in our mission for a greener future, one roll at a time.