Tono de Marca

Passionate & Enthusiastic, Authentic & Sincere, Curated & Discerning, Warm & Welcoming, Informative & Story-driven, Elegant & Refined

Valores de Marca

• •Quality & Durability
• •Authenticity
• •Meaningful Consumption
• •Craftsmanship & Know-How
• •Customer Experience
• •Exclusivity & Unique Selection
• •Passion

Mejores Prácticas

• •Always Lead with Passion and Authenticity: Let your genuine enthusiasm for quality craftsmanship and the stories behind your products shine through in every communication. Avoid overly salesy or generic language.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the materials, the manufacturing process, or the heritage of the brand to demonstrate its value and durability.
• •Emphasize Storytelling: Share the narratives of the brands you carry and the philosophy behind your curation. This connects with customers on a deeper level than just product features.
• •Maintain a Warm and Personal Voice: Write as if you're having a conversation with an interested friend. Use welcoming language and directly address your audience (e.g., "you'll discover," "we invite you to").
• •Ensure Consistency Across All Channels: Whether it's a product description, an Instagram caption, an email, or an in-store sign, the tone should always reflect your core values of quality, authenticity, and passionate curation. Regularly review content to ensure it aligns.

Percepción Social

Customers perceive Parure Store as a unique and exceptional boutique that offers high-quality, durable, and stylish men's clothing. The founders, Thomas and Émile, are seen as "adorable, passionate, and professional," offering excellent advice and creating a welcoming atmosphere. The store is appreciated for its carefully selected brands that each "tell a story" and have strong values, often related to responsible production. The shopping experience is described as memorable, where every detail is considered, making customers feel at ease and "like at home." It's viewed as more than just a shop but a concept store dedicated to sustainable and thoughtful fashion.

Ejemplos de Copy

• •Headline (Website/Social Media): "Beyond Trends, Beyond Seasons. Discover Clothing Crafted with Passion, Built to Endure." Body: At Parure Store, we believe in a wardrobe that tells a story. Each piece is handpicked for its exceptional quality, authentic craftsmanship, and the enduring values of the brands behind them. Explore essentials that are truly made to last.
• •Instagram Post Caption (Showcasing a new brand): "Welcoming [Brand Name] to the Parure family. We were drawn to their dedication to [mention a specific value like sustainable materials or traditional techniques] and the timeless narrative woven into every stitch. Discover their story and exceptional pieces in-store and online – fashion with meaning, curated for you."
• •Product Description Snippet: "This [Product Name] by [Brand Name] isn't just an item of clothing; it's an investment in authentic craftsmanship. Made from [mention specific quality material], its thoughtful design and durable construction ensure it will be a cherished part of your wardrobe for years to come. Experience the difference of truly well-made apparel."
• •Email Newsletter Introduction: "Step into a world where fashion is more than fleeting trends. At Parure Store, Emile & Thomas have curated a collection born from a passion for beautiful, enduring style. This week, we invite you to explore [highlight new arrivals/theme] and rediscover the pleasure of a wardrobe built on quality and authenticity."
• •About Us Teaser (for social media bio or ad): "Parure Store: More than a boutique, it's a passion for well-made clothing and the stories they hold. Founded by two cousins, we offer a curated selection of authentic, durable menswear designed to bring meaning and lasting style to your wardrobe. Visit us in Tours or explore online."