Brand Tone

Empowering, approachable, and reassuring

Brand Values

• •Empowerment
• •Affordability & Value
• •Quality & Craftsmanship
• •Customization & Personalization
• •Inclusivity/Diversity
• •Customer Experience
• •Reliability

Best Practices

• •Define and Document Your Brand Voice: Clearly outline the brand's personality, tone, language, and values. Ensure this guide is accessible to everyone creating content.
• •Understand Your Audience: Speak your customers' language by researching their preferences, how they communicate, and what resonates with them.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the brand voice should remain consistent to build recognition and trust.
• •Train Your Team: Educate all team members, especially those in customer-facing roles and content creation, on the brand voice and how to apply it.
• •Use Storytelling to Connect Emotionally: Share stories that reflect the brand's values and resonate with the aspirations and emotions of brides-to-be, creating a deeper connection.

Social Perception

Many customers praise Cocomelody for the quality and beauty of their dresses, especially considering the affordable price point. The ability to customize dresses and the helpfulness of in-store stylists are often highlighted. The "try-at-home" program is also seen as a positive and convenient option.

Copy Examples

• •Your dream wedding dress shouldn't break the bank. Discover stunning, customizable gowns at Cocomelody and say 'I do' to affordable elegance.
• •Feel uniquely beautiful on your special day. Our expert stylists are here to help you find or create the perfect dress that tells your love story. #CocomelodyBride
• •From classic to contemporary, and every style in between – find the gown that empowers you to shine. Explore our diverse collection and endless customization options today.
• •Nervous about ordering online? Try your dream dress at home! With Cocomelody's Try-At-Home program, confidence comes delivered to your doorstep.
• •More than just a dress. It's a Cocomelody experience. We're dedicated to quality, craftsmanship, and making your journey to 'the one' as joyful as the day itself.