Brand Tone

Direct, Informative, Enthusiastic (on TikTok)

Brand Values

• •Quality
• •Exclusivity

Best Practices

• •Highlight Quality and Exclusivity: In product descriptions and promotional copy, always emphasize the quality of materials, craftsmanship (if applicable), and the exclusivity or limited nature of certain items, reinforcing value.
• •Maintain a Direct and Informative Tone: Product descriptions and promotional content should be clear about what is offered.
• •Incorporate Customer Reviews: Use customer reviews on product pages to build trust and showcase positive feedback regarding product style, quality, and value.
• •Leverage Engaging Visuals: Use visuals to enhance product appeal.
• •Promote Accessibility: Continue to offer free shipping and promotions to make the brand approachable.

Social Perception

Positive (based on site reviews), Accessible, Engaged on Newer Platforms

Copy Examples

• •Óculos de Sol Unissex San Keith Moscou Redondo Preto: Exclusive sunglasses made with resistant and durable materials, UV400 protection, and limited stock for a unique, high-quality style.
• •Consumer Week: Access to a VIP WhatsApp group for exclusive offers.
• •Black Friday deals with free gifts with purchase and free shipping.
• •Don't miss out – your signature style awaits.
• •Check out our latest collection of sunglasses and elevate your style!