Brand Tone

Calm, inviting, and natural, with a focus on creating ambiance and well-being.

Brand Values

• •Authenticity
• •Well-being
• •Serenity
• •Craftsmanship
• •Natural Ingredients

Best Practices

• •Establish a consistent tone across all platforms, including website, product descriptions, and social media.
• •Focus on building a discoverable and engaging social media presence.
• •Share user-generated content to enhance brand perception and reach.
• •Provide behind-the-scenes glimpses of the candle-making process to add authenticity.
• •Offer tips for creating ambiance with candles to engage customers.

Social Perception

A brand that is perceived as authentic, calming, and focused on enhancing the customer's well-being and creating a serene atmosphere.

Copy Examples

• •"Transform your space into a sanctuary of tranquility with our handcrafted candles."
• •"Experience the soothing glow and natural fragrances designed to enhance your well-being."
• •"Each Candle SP candle is carefully crafted to create the perfect ambiance for relaxation."
• •"Discover the art of creating a calming atmosphere with our exquisite candle collection."
• •"Light a Candle SP candle and let the gentle fragrance transport you to a place of serenity."