Brand Tone

Natural & Authentic, Gentle & Caring, Conscious & Responsible, Artisanal & Appreciative of Craftsmanship

Brand Values

• •Well-being
• •Naturalness
• •Sustainability/Eco-consciousness
• •Artisanal Quality

Best Practices

• •Maintain a consistent tone across all channels, from website copy to social media posts.
• •Share the story behind the products and the brand to connect with customers.
• •Tailor communication to directly address the needs and aspirations of the target audience.
• •Emphasize the natural and eco-friendly aspects of the products.
• •Highlight the artisanal quality and craftsmanship of the products.

Social Perception

A brand that promotes well-being through natural, sustainable, and artisanal products, with a focus on eco-consciousness and quality craftsmanship.

Copy Examples

• •Discover our eco-responsible kits for a naturally clean home.
• •Experience well-being with our soaps made with vegetable oils.
• •Embrace a zero-waste lifestyle with our thoughtfully designed accessories.
• •Indulge in the delicate scent of our dried Damascus rose petals.
• •Enhance your daily ritual with our handcrafted olive wood soap dishes.