Brand Tone

Professional and Technical, Confident and Authoritative, Quality-Focused, Enthusiast-Oriented

Brand Values

• •High Quality
• •Performance and Innovation
• •User Experience and Customer Focus
• •Responsibility and Teamwork
• •Striving for Perfection and Win-Win
• •Creating Value for Customers

Best Practices

• •Prioritize Technical Accuracy and Detail: Given the target audience of enthusiasts, ensure all technical claims are accurate and specific. Use correct terminology for codecs, resolutions, and audio formats.
• •Emphasize Quality and Performance: Consistently use language that reinforces the high-end nature of the products. Words like "premium," "uncompromised," "flawless," "reference-grade," and "cutting-edge" align with the brand's positioning.
• •Speak to the Enthusiast: Acknowledge the user's passion and knowledge. Focus on the benefits that matter to them, such as bit-perfect playback, support for specific HDR formats, or audiophile-grade components.
• •Maintain a Confident and Knowledgeable Voice: The copy should project authority and expertise in the field of home audio-visual equipment. Avoid overly casual or simplistic language.
• •Focus on the Experience, Supported by Technology: While technical details are crucial, connect them to the end benefit – a more immersive, detailed, and emotionally engaging viewing or listening experience. For instance, don't just say "ES9038PRO DAC," explain that it "delivers pristine, studio-quality sound."

Social Perception

Positive for Local Media Playback, Seen as a High-Performance Option, Valued for Video and Audio Quality, Software and User Interface generally liked, Not a Primary Streaming Device, Good Customer Support

Copy Examples

• •Zidoo: Uncompromised Audio-Visual Fidelity for the True Enthusiast. Experience your movie and music collection like never before. Zidoo media players are engineered for flawless playback of high-resolution 4K/8K HDR video and immersive Hi-Fi audio. Discover the detail and dynamism you've been missing.
• •The Heart of Your High-End Home Cinema. Zidoo integrates cutting-edge processing with robust build quality to deliver unparalleled performance. Support for all major formats, including Dolby Vision and lossless audio, ensures a future-proof entertainment experience.
• •Beyond Streaming: Perfecting Your Personal Media Library. While others focus on limitations, Zidoo empowers your collection. Our intuitive PosterWall and powerful playback engine bring your curated library to life with stunning visual and auditory precision.
• •Engineered for Excellence. Designed for You. At Zidoo, innovation is driven by your passion. We craft media players that not only meet the demands of audiophiles and cinephiles but elevate the entire home entertainment experience through superior technology and user-focused design.
• •Zidoo NEO Alpha: Where Audiophile Meets Videophile. Indulge in the ultimate sensory journey. The NEO Alpha combines a reference-grade DAC with state-of-the-art video processing, delivering breathtaking image clarity and pristine, studio-quality sound for your most cherished content.