Brand Tone

Friendly & Approachable, Playful & Whimsical, Personal & Authentic, Creative & Passionate, Enthusiastic

Brand Values

• •Creativity & Originality
• •Joy & Positivity
• •Craftsmanship & Quality
• •Community & Connection
• •Passion for Art

Best Practices

• •Embrace Playfulness & Whimsy: Consistently use lighthearted language, fun descriptions, and, where appropriate, emojis that match the brand's cute and whimsical aesthetic. Think sparkle, magic, adorable, adventure.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend. Use contractions, ask questions to encourage engagement, and express genuine appreciation for your audience. Avoid overly formal or corporate language.
• •Showcase the Artist's Personality & Passion: Weave in the voice of the Chilean illustrator. Share snippets of the creative process, inspirations, or small personal anecdotes that connect the audience to the human behind the art. This builds authenticity.
• •Be Visually Descriptive & Evocative: Since the brand is highly visual, use words that paint a picture and evoke the charm of the illustrations. Focus on colors, textures (implied by the art), and the feelings the artwork aims to inspire (joy, comfort, delight).
• •Stay Consistent Across All Channels: Whether it's a short tweet, an Instagram caption, a product description, or (eventually) website copy, ensure the tone remains recognizably Remonocha. This helps build a strong, memorable brand identity. Create a simple style guide with key tone words and examples of do's and don'ts.

Social Perception

Positive & Appreciative, Niche Appeal, Personal Connection, Anticipation for Online Store

Copy Examples

• •Instagram Post (New Sticker Collection): Sprinkle some cuteness everywhere! ✨ Our new collection of whimsical critter stickers has officially landed! Featuring the fluffiest cats, the most charming capybaras, and a touch of starry magic. Which one will you adopt first? Let us know your favorite in the comments! #Remonocha #CuteArt #StickerAddict #Illustration #SupportSmallArtists
• •TikTok Video Caption (Packing an Order): Sending a little box of sunshine your way! ☀️ Loved putting together this order filled with happy doodles and colorful treats. Thank you for letting our art be a part of your world! Who’s next? 😉 #ArtShop #SmallBusiness #PackagingOrders #HandmadeWithLove #WhimsicalArt
• •Facebook Announcement (Online Store Launching Soon): Get Ready! 🎉 Something magical is brewing at Remonocha! Our brand new online art & gift emporium is opening its doors very, very soon! Expect a wonderland of unique illustrations, adorable stationery, and all the cute things you can imagine. Stay tuned for the grand reveal! ✨ #RemonochaArt #OnlineStoreComingSoon #IllustratedGifts #ChileanArt #GetExcited
• •Product Description (Enamel Pin): Meet our 'Cosmic Kitty' enamel pin! 🌟 This little feline adventurer is ready to add a sprinkle of stardust and a whole lot of charm to your favorite jacket, backpack, or pin board. Lovingly designed and crafted for dreamers and cat lovers alike. Adopt your Cosmic Kitty today and carry a little piece of magic with you!
• •Twitter Update (Artist Sharing a New Illustration): Just finished this little guy and couldn't wait to share! 🎨 Working on new ideas always fills me with so much joy. What kind of magical creatures or cute scenes would you love to see next from Remonocha? Your inspiration fuels my art! #Illustration #ArtistLife #CreativeProcess #Remonocha #NewArt