Brand Tone

Luxurious, Premium, Professional, Authoritative, Empowering, Confident, Ethical & Conscious

Brand Values

• •Quality
• •Empowerment
• •Ethical Practices
• •Expertise/Professionalism
• •Customer Trust

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Luxurious, Empowering, Professional, Ethical) with examples of "do's and don'ts" for language, specific vocabulary to use or avoid, and sentence structure.
• •Focus on "You" (The Customer): While highlighting premium qualities, frame benefits around how Ahriva empowers the customer, makes them feel, or helps stylists achieve superior results.
• •Maintain Lexical Consistency: Consistently use keywords associated with luxury, quality, and ethics (e.g., "premium," "finest," "meticulously crafted," "ethically sourced," "empower," "radiant," "seamless").
• •Storytelling with Purpose: Weave the brand's values (quality, empowerment, ethics) into product descriptions, "About Us" sections, and any marketing materials to build a deeper connection beyond just the product.
• •Visual-Copy Cohesion: Ensure that the sophisticated and clean aesthetic of the website is matched by equally polished, elegant, and error-free copy across all platforms (once social media is developed). The language should evoke the same sense of quality as the visuals.

Social Perception

Perception influenced by product quality, ethical sourcing, customer service, and natural look/feel. Consumers are interested in ethical background. Lack of social media presence means missing opportunities to shape perception and engage with customers.

Copy Examples

• •Headline: Elevate Your Essence. Discover Ahriva Premium Remy Hair. Body: Indulge in the transformative luxury of Ahriva. Our 100% ethically sourced Human Remy hair extensions are meticulously crafted for unparalleled quality and a seamless blend, empowering you to unveil your most confident and radiant self.
• •Headline: Beyond Beauty. Beyond Expectation. This is Ahriva. Body: Experience the Ahriva difference. We believe true beauty is ethically conscious and effortlessly empowering. Our premium hair extensions offer luxurious volume and length, so you can express your unique style with confidence and grace.
• •Headline: For the Discerning Woman. For the Master Stylist. Ahriva Professional. Body: Craft perfection with Ahriva. Our Professional Program provides stylists with ethically sourced, superior quality Remy human hair, ensuring flawless application and breathtaking results that your clients will adore. Partner with luxury.
• •Headline: Your Hair, Your Story. Authentically You, Beautifully Enhanced by Ahriva. Body: Let your hair speak volumes. Ahriva’s ethically sourced, premium extensions are designed to blend invisibly and feel exquisitely natural, empowering you to write your own narrative of beauty and confidence, every single day.
• •Headline: The Ahriva Commitment: Luxury Hair That Aligns With Your Values. Body: Choose beauty you can believe in. At Ahriva, we're dedicated to providing the finest 100% Human Remy hair, ethically sourced and crafted with integrity. Experience the luxury of choice, the confidence of quality.