Brand Tone

Empowering, Confident, Playful & Vibrant, Community-Oriented & Supportive, Direct & Promotional

Brand Values

• •Confidence & Self-Esteem
• •Style & Functionality
• •Quality & Comfort
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., Empowering, Vibrant, Confident, Playful, Supportive), 'words we use,' 'words we avoid,' and examples of good/bad copy. Share this with anyone creating content.
• •Focus on 'You' Language: Address the customer directly. Instead of 'Our activewear is designed to be comfortable,' try 'You'll feel so comfortable and confident in our activewear.'
• •Inject Personality: Use emojis where appropriate (especially on social media), ask engaging questions, and don't be afraid to be a little playful while remaining supportive and empowering.
• •Visual Consistency: Ensure that the visuals (photography, videography, graphics) on your website and social media align with the vibrant, energetic, and confident tone of your copy. Bright, clear, and positive imagery is key.
• •Listen and Adapt (Slightly): While maintaining core values and tone, pay attention to how your audience communicates and responds. Slight adaptations in slang or trending topics (especially on platforms like TikTok) can keep the brand feeling relevant, as long as it doesn't stray from the core empowering and confident message. Regularly review customer interactions and feedback for insights into how your tone is being perceived.

Social Perception

Emerging Brand, Visually Appealing, Focused on a Younger Demographic, Limited Public Feedback

Copy Examples

• •Headline: 'Unleash Your Inner Sunshine. ✨ Rock your workout in Kali Activewear's new Sorbet Collection!' Body: 'Feel that? It's the confidence boost you get from gear that fits like a dream and shines as bright as you do. Our new Sorbet Booty Shorts aren't just cute, they're crafted to move with you, sculpt your best assets, and keep you cool while you conquer your goals. Ready to turn heads? Shop now!'
• •Instagram Caption: 'Warning: Wearing Kali Activewear may cause extreme confidence & an unstoppable attitude! 😉 Our Peppermint set is here to make your workouts pop and your energy soar. #KaliActivewear #SorbetCollection #OwnYourWorkout #ActivewearAustralia #FeelGoodFuel'
• •Facebook Ad: 'Tired of activewear that blends in? Stand out and slay your fitness goals with Kali Activewear! 🔥 Bold colors, booty-lifting designs, and fabric that feels amazing. Buy 2 Get 1 FREE for a limited time! Don't just work out, make a statement. Shop link in bio! #KaliVibes #FitnessFashion #EmpoweredByKali'
• •TikTok Video Concept: Quick cuts of different women of diverse (though the current website doesn't heavily emphasize diversity yet) body types smiling and looking confident while working out or posing in various Kali Activewear sets. Text Overlay: 'Your vibe? Unstoppable. Your activewear? Kali.' Sound: Upbeat, trending pop song. Caption: 'Tag a queen who needs this energy! ✨ #kaliactivewear #newdrop #fitcheck #confidenceiskey'
• •Email Subject: 'Psst... Your Most Confident Workout Awaits! 😉' Body: 'Hey [Customer Name], Ready to feel incredible? Kali Activewear is designed to empower you every step, squat, and stretch of the way. Our latest collection is packed with vibrant colors and designs that celebrate YOU. Plus, for a short time, snag [current offer]. Click here to find your new favorite set and unleash your power! [Link to website]'