Brand Tone

Artisanal & Authentic, Health & Wellness-Conscious, Elegant & Timeless, Educational & Informative, Customer-Centric & Trustworthy

Brand Values

• •Quality Craftsmanship: Meticulously crafted copper products, commitment to quality, finest copper materials.
• •Tradition & Heritage: Revive the age-old artistry of working with copper.
• •Health & Wellbeing: Promoting the health benefits derived from copper, rooted in Ayurveda.
• •Sustainability: Highlighting copper as a recyclable material with a long lifespan and an environmentally conscious choice.
• •Authenticity: Handcrafted in India and purchased directly from the artisans – delivering fair value to them.
• •Customer Satisfaction: Striving to provide excellent products and service.

Best Practices

• •Emphasize Heritage and Craftsmanship: Always highlight the "handmade" nature, the "skilled artisans," and the "traditional techniques" behind the products. Use words like "meticulously crafted," "authentic," and "heritage."
• •Focus on Holistic Wellness: Connect product use to "Ayurvedic benefits," "natural purification," "wellbeing," and "balance." Explain these benefits clearly and inspiringly.
• •Use Elegant and Evocative Language: Employ words that convey sophistication, beauty, and timelessness, such as "exquisite," "allure," "radiance," and "timeless."
• •Maintain an Educational Stance: Provide valuable information about the benefits of copper, its care, and its sustainable qualities. This builds trust and positions the brand as an expert.
• •Be Authentic and Transparent: Share the story behind the brand and the sourcing of materials. Reinforce the commitment to quality, fair value to artisans, and customer satisfaction in your messaging.

Social Perception

The brand is generally perceived as a provider of high-quality, aesthetically pleasing, and health-promoting copperware.

Copy Examples

• •Headline: Atomic29: Embrace Ancient Wisdom, Experience Modern Wellness. Body: Discover the timeless allure of handcrafted copper. Our meticulously designed water bottles and homewares bring Ayurvedic traditions to your contemporary lifestyle, promoting health and elegance in every drop and detail.
• •Headline: Sip Purely. Live Vibrantly. With Atomic29 Copper. Body: Elevate your hydration with the natural purifying power of Atomic29. Each piece is a testament to skilled artisanship, designed to enhance your wellbeing and beautify your space. Taste the difference tradition makes.
• •Headline: More Than Decor, It's a Ritual. Atomic29 Handcrafted Copper. Body: From the hands of Indian artisans to your home, Atomic29 offers copperware that’s both a statement piece and a daily wellness tool. Experience the blend of sustainable luxury and time-honored health benefits.
• •Headline: The Art of Wellbeing. The Science of Copper. This is Atomic29. Body: Our copper products are where heritage meets health. Sourced from the finest materials and crafted with passion, Atomic29 is your trusted partner in embracing a more natural, balanced, and beautiful way of life.
• •Headline: Atomic29: Curated Copper for a Conscious Lifestyle. Body: Make a choice that’s good for you and the planet. Atomic29’s exquisite copperware is sustainably crafted, offering lasting beauty and the celebrated health advantages of this elemental metal. Invest in your wellness, naturally.