Brand Tone

friendly, enthusiastic, and empowering

Brand Values

• •Empowerment: Enabling individuals to express their unique style and feel confident.
• •Quality & Luxury: Providing high-quality, durable, and aesthetically pleasing press-on nails that offer a salon-like experience.
• •Sustainability & Giving Back: A commitment to environmental responsibility through donations to ocean plastic cleanup and a general ethos of "doing good for the earth."
• •Accessibility & Convenience: Offering a practical, time-saving, and cost-effective alternative to traditional manicures.
• •Community: Fostering a positive and engaged community around their products.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., style-conscious individuals, busy professionals, eco-aware consumers) and use language, references, and humor that resonate with them. Keep an eye on how they communicate in comments and DMs.
• •Embrace Enthusiasm and Positivity: Use upbeat and encouraging language. Focus on the joy, confidence, and convenience your products bring. Emojis can be used effectively (especially on social media) to convey emotion.
• •Highlight Values Consistently: Weave in mentions of quality, empowerment, and sustainability naturally. For example, remind customers that their purchase contributes to ocean cleanup in thank-you notes or product descriptions.
• •Be Relatable and Authentic: Share user-generated content, behind-the-scenes glimpses (if appropriate), and founder stories. Acknowledge the everyday challenges your product helps solve (e.g., "no time for the salon," "want a quick style change").
• •Create a Tone of Voice Guide: Develop a simple internal document outlining key tone characteristics, "words we use," "words we avoid," and examples of on-brand copy. This ensures consistency across all platforms and anyone creating content for the brand.

Social Perception

High Quality & Durability, Aesthetic Appeal, Value for Money, Ease of Use, Ethical Consciousness

Copy Examples

• •Instagram Post (Image: A vibrant flat lay of different nail sets): Ready to nail your week? ✨💅 Which Pretty Good Nails set is calling your name? Drop a comment below and let your style shine! #PrettyGoodNails #PressOnPerfection #NailGoals #EmpowerYourStyle #LuxuryNails
• •TikTok Video Caption (Video: Quick tutorial showing easy application): Salon look in minutes? YES, PLEASE! 🙌 Watch how easy it is to get a flawless mani with Pretty Good Nails. No damage, all drama! 😉 #PrettyGoodNailsCo #TikTokMadeMeBuyIt #PressOnNails #NailTutorial #EasyNails #DIYMani
• •Website Banner: More Than Just Nails. It's Confidence You Can Wear. Discover luxury press-ons that last, and help us clean our oceans with every purchase! 💖🌊 #PrettyGoodNails #SustainableStyle #BeautyWithPurpose
• •Email Subject Line for a New Collection: Get Ready to WOW! 😍 New [Collection Name] by Pretty Good Nails Just Dropped!
• •Facebook Ad Copy: Tired of expensive salon appointments and chipped polish? 😩 Get a stunning, long-lasting manicure at home with Pretty Good Nails! ✨ Our luxury press-ons are designed for your busy life and your unique style. Plus, every set helps clean our oceans! Shop now and feel pretty good, inside and out. [Link] #PrettyGoodNails #PressOns #AffordableLuxury #EcoFriendlyBeauty #ManicureAtHome