Brand Tone

Aspirational yet Accessible, Empowering and Confident, Stylish and Trendy, Feminine and Elegant, Direct and Engaging (on social media)

Brand Values

• •Accessible Luxury: Providing products with a luxury feel and quality at attainable prices.
• •Empowerment: Helping women feel confident and empowered through their style.
• •Quality: Emphasizing 'Alta Calidad' (High Quality) in their products.
• •Style and Elegance: Offering fashionable and elegant designs that complement a woman's look.
• •Exclusivity (in design): Mentioning 'Diseños Exclusivos' (Exclusive Designs) suggests a value placed on uniqueness.

Best Practices

• •Emphasize 'Accessible Luxury' Consistently: In all communications, balance the 'premium' and 'luxury' feel with the message of attainability and inclusivity. Avoid jargon that could alienate the target audience.
• •Focus on Empowerment and Confidence: Weave words and imagery that evoke confidence, elegance, and empowerment into product descriptions, social media posts, and campaigns. Show how the bags are not just accessories but tools for self-expression.
• •Maintain Visual Cohesion: Ensure that the visual elements (photography, color palettes, design) on the website and social media align with the 'elegant, stylish, premium' aspect of the brand tone. Product photography should be high quality.
• •Adapt Tone for Platform While Keeping Core Values: While the core tone remains (e.g., empowering, stylish), adapt the expression for different platforms. For instance, TikTok can be more informal and trend-driven, while the website 'About Us' is more descriptive of core values. The underlying message of accessible luxury and empowerment should persist.
• •Engage Authentically: When interacting with customers (e.g., in comments on TikTok or Instagram), maintain a friendly, helpful, and confident tone that reinforces the brand's approachability and commitment to making customers feel good.

Social Perception

The brand appears to be perceived positively by its followers, who show interest in the products, ask questions, and express enthusiasm. Customers might perceive them as offering trendy, designer-inspired bags at more affordable prices. There is a potential for brand confusion due to other entities using 'Hera' or 'Hera Bags' in the fashion and accessories space.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Unlock Your Inner Elegance. Discover Hera's premium bags – luxury you deserve, prices you'll love.
• •Product Description Snippet (for a new arrival): Step out in confidence with our new [Bag Name]! Crafted with high-quality materials and an exclusive design, it’s more than a bag – it’s your statement. Feel empowered, feel Hera.
• •Instagram Caption (showcasing a lifestyle image): Your everyday runway just got an upgrade. Hera Bolsos: Where premium style meets your unique strength. #HeraBolsos #LuxuryWithinReach #EmpoweredWomen
• •Email Marketing Subject Line: Be the First to Experience Hera's New Collection of Exclusive Designs!
• •TikTok Video Concept Text Overlay: POV: You found the perfect IT bag that doesn’t break the bank! 😉✨ #HeraBolsos #AffordableLuxury #BagGoals