Brand Tone

Elegant & Sophisticated, Confident & Empowering, Approachable & Helpful, Possibly Modest-Focused

Brand Values

• •Elegance and Style
• •Customer Confidence
• •Quality and Craftsmanship
• •Customer Service & Support
• •Versatility

Best Practices

• •Maintain a consistent tone of elegance and sophistication across all copywriting.
• •Showcase the brand's versatility by highlighting outfits suitable for various occasions, from special events to everyday wear.
• •Focus on Empowerment: Frame descriptions around how the clothing will make the customer feel (e.g., "confident," "radiant," "poised," "fabulous") rather than just focusing on product features.
• •Highlight Craftsmanship and Uniqueness: When relevant, draw attention to the quality of materials, design details, and the availability of customization to reinforce the premium and personalized nature of the brand.
• •Emphasize customer support and personalized shopping experiences in the copy, highlighting the brand's commitment to individual needs.

Social Perception

A brand that cares about individual needs and a good shopping experience, offering modest yet fashionable options.

Copy Examples

• •Elegance meets style at Yaranasa Collection. Discover dresses, tops, and more designed to make you feel confident and fabulous.
• •Timeless, elegant, and modest!
• •Effortless sophistication for every occasion.
• •Shop now and redefine your wardrobe. #YaranasaCollection #ModestFashion #ElegantDress #StyleInspiration #ConfidentYou
• •Find your perfect fit with our comprehensive size guide.