Brand Tone

Elegant & Refined, Accessible & Affordable, Informative & Transparent, Direct & Confident

Brand Values

• •Quality Craftsmanship
• •Contemporary Design
• •Authenticity
• •Accessibility/Affordability
• •Customer Service

Best Practices

• •Always Emphasize "Contemporary Elegance": Use descriptive words that evoke sophistication but remain understandable and not overly pretentious. Words like "modern," "refined," "chic," "timeless," and "stylish" can be effective.
• •Highlight "Affordable Luxury" & "Handcrafted in Spain": Consistently mention the Spanish craftsmanship and the accessible price point for genuine materials. This combination is a key differentiator.
• •Be Authentic and Transparent: Clearly state the materials used (e.g., "14K Yellow Gold," "Sterling Silver," "Genuine Sky Blue Topaz"). Avoid jargon where possible, or explain it simply.
• •Maintain a Friendly yet Professional Voice: The tone should be welcoming and approachable, encouraging interaction, especially on social media, but always maintain a level of professionalism that reflects the quality of the jewelry.
• •Ensure Visual and Textual Harmony: The copywriting should match the aesthetic of the product photography and website design. If the visuals are clean and elegant, the copy should be too.

Social Perception

Positive Leanings (Inferred), Limited Direct Feedback, Potential for International Appeal

Copy Examples

• •Instagram Post Caption: Shine with contemporary elegance. ✨ Our [Product Name, e.g., Amethyst Precious Stone Baguette Ring] is handcrafted in Spain from 14K gold, designed for your everyday brilliance. Affordable luxury, made for you. #MimukaJewels #HandcraftedJewelry #SpanishDesign #GoldJewelry #AffordableLuxury
• •Website Homepage Banner: Mimuka Jewels: Contemporary Gold & Silver Designs. Crafted in Spain. Discover Affordable Elegance.
• •Product Description Snippet: Experience the timeless allure of genuine [Material, e.g., London Blue Topaz]. Each facet of this [Product Type, e.g., necklace] is meticulously crafted by our artisans in Spain, bringing you an authentic piece of affordable luxury designed to be cherished.
• •Email Marketing Subject Line: Discover Your Sparkle ✨ New Arrivals from Mimuka Jewels Inside!
• •TikTok Video Concept Teaser (Text Overlay): Behind the Shine: Crafting your Mimuka piece in our Spanish workshop. Real gold, real gemstones, real affordable. 😉 #MimukaJewels #JewelryMaking #ArtisanCrafted #MadeInSpain