Brand Tone

Elegant, Refined, Traditional, Heritage-Focused, Aspirational, Celebratory, Informative, and Quality-Conscious

Brand Values

• •Authenticity
• •Quality
• •Heritage
• •Elegance
• •Customer Empowerment

Best Practices

• •Develop a Brand Voice Guide
• •Focus on Storytelling
• •Emphasize Craftsmanship and Quality
• •Maintain Visual-Verbal Harmony
• •Review and Refine Regularly

Social Perception

The intended perception is that of a purveyor of high-quality, authentic Indian ethnic wear, a source for special occasion wear and garments that reflect Indian tradition and elegance, a professional and aesthetically conscious brand.

Copy Examples

• •Drape yourself in timeless elegance. Our 'Mehr' Kanjeevaram silk saree, handwoven with intricate gold zari work, is a testament to India's rich weaving heritage. Perfect for weddings and grand celebrations, this exquisite piece will make you feel like royalty.
• •Embrace tradition, redefined. Introducing 'Parampara' - our new collection of handcrafted ethnic wear. Discover designs that tell a story of artistry and heritage. Link in bio to explore the elegance. #TheHouseOfRajpadmini #IndianHeritage #HandcraftedLuxury #EthnicWear #NewCollection
• •Celebrate in Splendor: Festive Elegance Awaits at The House of Rajpadmini
• •The House of Rajpadmini: Weaving Traditions, Crafting Elegance.
• •Looking for an outfit that speaks volumes of your grace and heritage? Explore The House of Rajpadmini's curated collection of authentic Indian sarees, suits, and lehengas. Quality craftsmanship, timeless designs. Shop now and adorn yourself in tradition.