Brand Tone

Motivational, Informative, Value-Oriented, Quality-Focused, Direct

Brand Values

• •Health & Wellness
• •Quality
• •Value for Money
• •Convenience
• •Transparency
• •Empowerment
• •Customer-Centricity

Best Practices

• •Focus on clear and direct communication, avoiding jargon.
• •Highlight value for money through specific deals and savings.
• •Address customer concerns about delivery and quality proactively.
• •Share success stories of customers achieving their fitness goals.
• •Emphasize convenience with easy ordering and meal prep solutions.

Social Perception

A convenient and cost-effective source for high-protein meats and healthy meals, especially beneficial for those with fitness goals. Continuously working to improve customer service and ensure consistent product quality.

Copy Examples

• •Fuel your body with high-quality protein. Revolutionizing nutrition, one supplement at a time.
• •Lean meats, unbeatable value. Get your protein fix without breaking the bank.
• •Prepped meals, delivered to your door. Healthy eating has never been easier.
• •Smash your fitness goals with our high-protein range. We're here to help you succeed.
• •No nonsense nutrition advice you can trust. Cut through the myths and get real results.