Brand Tone

Informative & Appreciative, Quality-Focused & Premium, Clean & Sophisticated, Approachable & Helpful

Brand Values

• •Quality & Purity
• •Authenticity & Tradition
• •Customer Experience & Education
• •Discovery & Enjoyment

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Product Storytelling
• •Maintain Clarity and Accuracy
• •Be Consistent Across All Channels
• •Focus on the "Idea" of Tea

Social Perception

Purveyor of specialty teas, appealing to tea connoisseurs or those looking for higher-quality, unique tea options.

Copy Examples

• •Discover Your Perfect Brew: Explore our curated selection of premium loose-leaf teas, sourced for exceptional flavor and aroma. Welcome to The Tea Idea.
• •Experience the delicate purity of our Silver Needle White Tea. Hand-picked in early spring, these unopened buds offer a subtly sweet, floral infusion – a truly refined moment in every cup.
• •More than just tea, it's an exploration. At The Tea Idea, we're passionate about sharing the rich traditions and unique stories behind every leaf. Find your new favorite.
• •Unlock the secrets of a perfect brew. Our latest blog post delves into the art of steeping Oolong tea to reveal its complex character. Link in bio for a journey of flavor! #TheTeaIdea #OolongPerfection #TeaLovers
• •A Taste of Tranquility: New Arrivals and Brewing Tips from The Tea Idea