Brand Tone

Natural & Pure, Wise & Traditional, Caring & Holistic, Ethical & Purpose-Driven, Results-Oriented & Reassuring, Accessible & Value-Conscious

Brand Values

• •Authenticity
• •Purity
• •Holistic Wellness
• •Social Responsibility
• •Simplicity
• •Efficacy

Best Practices

• •Emphasize Purity and Natural Ingredients: Consistently highlight the "100% natural," "organic," and "chemical-free" aspects of the products, referencing specific Ayurvedic ingredients and their traditional benefits.
• •Incorporate Ayurvedic Wisdom: Weave in terms like "Ayurveda," "Vedic tradition," "ancient formula," and explain how these philosophies guide the product creation and benefits.
• •Maintain a Caring and Nurturing Voice: Use language that is gentle, supportive, and focused on holistic well-being and skin health, rather than just cosmetic fixes.
• •Highlight Social Impact: Subtly and authentically integrate the brand's commitment to social responsibility and its NGO partnership to reinforce ethical values.
• •Focus on Gentle Efficacy: While promising results, ensure the language also emphasizes the gentle nature of the products suitable for various skin types, building trust and reassurance.

Social Perception

Customers perceive the products as effective and pure. There is an appreciation for the natural and Ayurvedic ingredients. The brand is seen as trustworthy in terms of product quality and delivering on its promises (e.g., "no side effects").

Copy Examples

• •Headline: Rediscover Your Radiance, Naturally. Body: Embrace the wisdom of Ayurveda with TVIISA. Our 100% pure Ubtan Face Mask, rich in Sandalwood and Turmeric, gently brightens and revitalizes your skin, revealing a healthy glow from within. Pure ingredients, visible results.
• •Headline: More Than Skincare, It's a Ritual of Self-Care. Body: Nurture your skin and spirit with TVIISA's Anti-Wrinkle Ubtan. Crafted with Gotu Kola and Ashwagandha, this ancient formula supports your skin's natural vitality. Feel good inside and out, knowing 10% of our profits empower young lives.
• •Headline: Gentle Care for Radiant Skin, Powered by Nature. Body: Why burden your skin with chemicals? TVIISA Ayurveda offers truly organic solutions for every skin type. Our Acne & Pigmentation Soap with Neem & Sandalwood clarifies and soothes, restoring your skin’s natural balance, the Ayurvedic way.
• •Headline: Unlock Ancient Beauty Secrets for Modern Glow. Body: Experience the transformative power of TVIISA’s Kumkumadi Oil. This precious blend, infused with Saffron and Lotus, deeply nourishes, fades blemishes, and imparts a timeless, youthful radiance. Pure Ayurveda, pure beauty.
• •Headline: Choose Wellness. Choose Impact. Choose TVIISA. Body: Every TVIISA Ayurveda purchase is a step towards healthier skin and a brighter future for others. Our commitment to 100% natural ingredients and supporting education means you’re choosing beauty that truly cares.