Brand Tone

Innovative, confident, eco-conscious, tech-forward, performance-driven, relatable and lifestyle-oriented

Brand Values

• •Innovation
• •Quality and Performance
• •Sustainability
• •Customer-Centricity
• •Convenience and Practicality
• •Safety
• •Australian Identity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (innovative, confident, eco-conscious, performance-driven, with a touch of aspirational freedom), key messaging points, preferred terminology (e.g., "pioneer," "premium," "sustainable," "performance"), and a "do's and don'ts" list for communication across all channels.
• •Prioritize "Australian Innovation" and "Sustainability": Consistently weave these core values into messaging. Highlight Australian design and engineering where appropriate and emphasize the environmental benefits of choosing Mearth e-scooters.
• •Showcase Performance with Confidence, Backed by Facts: Use strong, confident language when describing product capabilities (speed, range, durability), but always ensure claims are accurate and can be substantiated by specs or customer experiences. Avoid hyperbole that can't be proven.
• •Balance Tech Specs with Lifestyle Appeal: While technical details are important for the product category, also connect with the emotional benefits of riding an e-scooter – freedom, fun, convenience, and being part of a modern, eco-aware community. Use visuals and storytelling that reflect this lifestyle.
• •Maintain Consistency Across All Platforms, While Adapting to Nuance: Ensure the core brand voice is recognizable everywhere, from website copy and press releases to social media posts and customer service interactions. However, adapt the specific style for each platform (e.g., more playful and visual on TikTok/Instagram, more formal on LinkedIn). Regularly review content across channels for consistency. Address customer feedback, both positive and negative, in a tone that reflects brand values (e.g., responsive, solution-oriented, transparent).

Social Perception

Mearth is generally viewed as a leading Australian e-scooter brand offering innovative and high-quality products. The brand's focus on sustainability and Australian design resonates positively.

Copy Examples

• •Headline: Mearth: Pioneering Your Greener Commute. Body: Tired of traffic? Embrace the future of urban mobility with Mearth, Australia's leading innovator in electric scooters. Ride smarter, cleaner, and with unparalleled performance. Discover your freedom. #MearthRevolution #EcoCommute
• •Headline: Unleash the Power. Embrace the Journey. Body: From city streets to rugged trails, Mearth electric scooters are engineered for excellence. Experience robust power, exceptional range, and Australian-designed quality that takes you further. What's your next adventure? #MearthPower #RideTheFuture
• •Headline: Sustainability Meets Style. That's Mearth. Body: Make a statement without leaving a trace. Mearth e-scooters blend cutting-edge technology with eco-friendly design, offering a sophisticated and responsible way to navigate your world. Join the ride towards a cleaner tomorrow. #MearthStyle #SustainableMobility
• •Headline: Engineered in Australia, For Your World. Body: Mearth delivers premium electric scooters built for Australian conditions and global ambitions. Experience the confidence of innovative design, top-tier performance, and dedicated local support. Explore the Mearth range today. #MearthAustralia #PremiumRide
• •Headline: Don't Just Commute. Conquer. Body: Why settle for ordinary? Mearth electric scooters offer the power, durability, and advanced features to transform your daily travel into an exhilarating experience. Elevate your ride. Explore Mearth. #ConquerWithMearth #ElectricPerformance